Senior Business Analyst – Marketing Automation (BBBH1231) Dublin, Republic of Ireland
About the Role
We are seeking an experienced Senior Business Analyst with strong Marketing Automation experience to support a major digital growth and commercial transformation programme.
The role will focus on helping the organisation transition from a traditional relationship-led sales model towards a more digitally enabled, direct customer journey.
You will work across Marketing, Sales and Technology, translating business objectives into clear processes, requirements and automated workflows.
Key Responsibilities
• Gather and document business and functional requirements.
• Map current and future-state marketing and sales processes.
• Identify opportunities for automation and process improvement.
• Support the design of automated lead nurturing, scoring and campaign workflows.
• Define CRM and marketing automation integration requirements.
• Facilitate workshops with business and technical stakeholders.
• Produce user stories, acceptance criteria and process documentation.
• Support UAT, implementation and business adoption.
• Work across geographically distributed teams.
Required Experience
• Strong Business Analysis experience within digital, marketing or commercial transformation.
• Hands-on experience with Marketing Automation platforms.
• Experience with CRM and marketing automation integration.
• Strong understanding of lead lifecycle, campaign execution and customer journeys.
• Excellent stakeholder management and workshop facilitation skills.
• Experience with process mapping, requirements gathering and UAT.
• Ability to work independently and hit the ground running in a remote environment.
Desirable
Experience with platforms such as HubSpot, Marketo, Pardot, Salesforce Marketing Cloud or Microsoft Dynamics would be advantageous.
Experience supporting a move from a traditional sales model to a digital-first or direct customer model would be particularly valuable.