 Product Manager SEO
Location: Reading, England
Salary: Excellent Salary and Benefits Yell limited is looking for an SEO specialist that will be working in the Yell Product department.
As the SEO lead you will be responsible for delivery success of the SEO and Search roadmap. Playing the role of a Product Owner in a scrum team, you’ll have full ownership of a backlog of deliverables backed by a strong strategy. You will ensure these deliverables are visible, transparent and clear to all key stakeholders.
Yell is on a unique transformational journey incorporating conversational commerce principles into day to day interactions between users and businesses across a wide variety of channels and devices, including search. We have world leading tools and experts and are looking to take on and develop a new SEO specialist in our Product team. You’ll be working flexibly between home and our Reading office with a team designing, building and continuously improving our consumer and business’ experiences on Yell.com.
Responsibilities
- Perform keyword research and competitive analysis
- Understand and implement technical SEO audits and changes
- Execute on-page optimizations
- Manage content production by planning content calendars, managing writers (or collaborate with content writing teams), and supporting them on SEO
- Devise and execute methods to track, report, analyze and improve SEO performance
- Collaborate with stakeholders, Product managers and other in-house marketing teams
- Collaborate with developers and product teams to implement necessary features and changes
- Constantly develop new SEO tests and strategies
- Present and communicate SEO strategies and projects to internal stakeholders
- Serve as an active SEO advocate
- Keep up-to-date with latest SEO trends, strategies and algorithm changes
Requirements
- At least 4+ years of prior experience working in SEO
- Experience with technical SEO
- Good understanding of SEO best practices
- Passion for SEO and internet marketing
- Ability to create, justify, communicate and implement SEO strategies across teams and external agencies
- Data-driven and analytical mindset
- Attention to detail
- Product management skills
- Experience working with SEO tools (e.g. Google Search Console, Google Analytics, Ahrefs, Adobe analytics, Screaming Frog, SEMRush)
Nice-to-haves
- Understanding of Agile principles and Scrum framework
- Experience and/or understanding of code (e.g. HTML, CSS, JavaScript)
- Experience and/or understanding of other marketing channels (e.g. PPC)
- Experience with writing SQL
- Experience with Jupyter notebooks, Terminals or Command Prompt using Python
- Experience with Github
- Excellent writing skills
What can Yell offer you?
- Excellent salary + benefits including annual bonus
- Work in a completely agile environment
- Work in a focused team
- Flexible working around your needs. This is a home-based opportunity, but there will be travel to our Reading office on occasion.
| 