Apprenticeship - Junior Digital Branding Project Manager (F/H) (xAWMPMqZ) Paris-16e-Arrondissement, France
At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rallying sign.
An iconic French brand present in nearly 100 countries, Lacoste stands out for its unique know-how in each of its areas of expertise, from garment factory to omnichannel distribution.
At Lacoste, elegance goes beyond style. This elegance guides all of its actions and its social and environmental commitments.
Working at Lacoste is belonging to a community of 8,500 employees on the move to build the future. Committed to making equal opportunities a reality and to revealing potential, the company brings together talents from all walks of life, embracing their differences.
Lacoste is one of the inspiring brands driven by passionate people within the MF Brands Group, alongside Aigle, Gant and Tecnifibre ( https://mf-brands.com/).
Project management :
- Define brief with detailed expression of needs in coordination with internal touchpoint teams
- Analysis of the activations
- Asset resize: brief, follow-up & coordination with Content & Tone of Voice & Digital Branding Teams
- Project follow-up in coordination with internal teams involved (Brand Management, Edito, Studio, IT teams)
- Testing & follow-up for web contribution
Market coordination :
- Work on guidelines & toolkits for markets to implement, hand in hand with Ecommerce Excellence team
- Coordinate & animate markets & ensure perfect execution of strategies & assets on the websites worldwide while respecting local culture & business needs
Benchmarking :
- Conduct creative & technological digital market and competition research
- This apprenticeship is to be filled for September 2026 for 1 year
- Passionate & curious, in constant listening of digital & distribution / consumer / communications transformations
- Dynamic & creative
- Structured & problem-solving aptitude
- Excellent communication skills
- Thinking out of the box
- Attention to details
- Fluent in English & French
- Knowledge of Notion, Jira, Google Analytics is a plus