Head of Land & New Homes
Horsforth
£56,000 package - OTE up to £100,000

The Role

We’re recruiting a Head of Land & New Homes to lead and grow a regional land and new homes proposition.

This is a senior, commercially focused role with a strong emphasis on developer relationships, new business generation and pipeline growth, alongside overseeing the delivery and performance of live developments.

You’ll be the face of the land and new homes offering — building credibility with developers, housebuilders and landowners, while driving both instruction wins and sales performance.

Key Responsibilities

Business Development & Networking (Primary Focus)
Build and maintain strong relationships with developers, housebuilders, landowners and professional introducers
Actively generate new instructions through networking, events and targeted engagement
Convert relationships into repeat developer and site instructions
Represent the business as a credible and trusted operator in the land and new homes market
Land & New Development Acquisition
Identify, source and secure land and development opportunities
Create and assess site and land appraisals
Advise on pricing, positioning and go-to-market strategy

New Homes Sales Performance

Oversee launches and ongoing sales performance across developments
Ensure excellent standards in presentation, pricing, lead handling and reporting
Monitor market trends and competitor activity to optimise performance
Marketing & Profile Building
Work closely with marketing to raise the profile of the land and new homes proposition
Drive visibility through digital content, site updates, launches and success stories
Strengthen market awareness and credibility
Leadership, Reporting & Standards
Lead and develop the Land & New Homes team and site-based representatives
Set performance expectations and maintain high delivery standards
Provide clear monthly reporting on developments, pipeline and future opportunities
Ensure full compliance with legislation and internal processes

Essential Experience & Requirements

Strong understanding of the full residential sales process (valuation/onboarding through to exchange and completion)
Strong knowledge of the planning system and the land/new homes landscape
Proven experience creating and assessing site and land appraisals
Commercially minded with credibility at senior developer and housebuilder level
Confident networker, comfortable attending industry events
Strong leadership and relationship management skills
Full UK driving licence, own vehicle and business insurance

Desirable

NAEA Level 3 (Sale of Residential Property) or equivalent