Marketing Officer (Full Marketing Mix/SME) (MR/006) Warwick, England

Salary: GBP27000 - GBP27000 per annum


My client is a well known national organisation and due to expansion within the team, they are looking for an experienced Marketing Officer to join them on a permanent basis. The company are a membership based organisation comprised of multiple divisions where members adhere to strict eligibility criteria and code of practice and in turn the business provide resources such as training, events and professional services to support thousands of members. The business uses content led marketing and SEO to attract members of the public and then signpost them to the members as well as operating a process of continuous improvement in reaching target audiences. This is an excellent opportunity for an experienced Marketing candidate who ideally has 2-3 years experience within an organisation where they have had lots of exposure to full marketing campaigns including copy-writing.

[ The role ]

- Content and search engine marketing: creating a rich mix of engaging on-line content to fulfil strategy objectives for the business
- Developing new audiences across on-line B2B and B2C spaces to extend the reach of key messages
- Writing quality, relevant articles for target audiences
- Creating content using film and graphic tools and resource
- Planning and creating content for bulk e-mail communications, testing, sharing, using reporting to improve performance
- Creation of newsletters using Dotdigital e-mail marketing system
- Creating effective social communications, social listening and monitoring accounts social channels using Hootsuite
- Extracting and condensing information as appropriate to write news articles
- Understanding and distilling material about key issues including property and education legislative topics, translating into effective marketing e-mails and articles
- Re-purposing content created by commercial and not for profit partners and government agencies to make content relevant to the target audience
- Liaison with team members, agencies, partners and a broad range of contributors
- Tracking ROI of campaign to implement continuous improvement
- Understanding of, and adherence to GDPR in the delivery of marketing activity, storage and retention of data and transparency of marketing processes
- Managing contacts and segmenting audiences to deliver triggered campaigns
- Proofreading
- Experience of design packages is desirable

[ Person and skills required ]

- Exceptional organisational skills using initiative and experience in generating high volumes of quality material
- Work well under pressure
- Excellent communication skills both written and verbal
- Attention to detail is essential
- Demonstrable practical experience of generating regular relevant, quality content through different marketing channels
- Flexibility in responding to emerging events and re-prioritising accordingly
- Maximising emerging marketing opportunities
- Using of CMS systems
- Creating and distributing bulk mail
- Building audiences, identifying and reaching hard to reach audiences
- Re-purposing content for different B2B and B2C audience segments
- Dealing with a range of stakeholders
- Scheduling social media messaging using Hootsuite or similar
- Use of Adobe Pro tools

If you believe you have the experience/skills for using exciting opportunity please apply ASAP to avoid disappointment!