Job Title: German Speaking Sales and Marketing Manager, DACH (Germany, Austria, Switzerland)

Salary: £40,000 - £45,000 per annum, depending on experience

Contract: Full-Time

Location: Warwick – hybrid working, 2-3 days per week in the office

Our client is a fast-growing, award winning technology company, looking for an experienced Sales & Marketing Manager to take their established DACH business to the next level. This is a senior role for someone who deeply understands the DACH market, has a strong marketing foundation, and can combine strategy with hands-on execution.

You will own regional performance across marketing, sales, and account development, while building and leading a local team over time. You will act as the regional authority on go-to-market strategy, customer behaviour, and cultural nuance, working closely with global Marketing and Sales teams.

This role suits someone who is passionate about marketing research, data-led decision making, and sales activation, and who is comfortable operating even when traditional tracking and attribution are imperfect.

Key Responsibilities:

Regional Strategy & Leadership

• Define and own the marketing and sales strategy for the DACH region, aligned with global objectives but tailored to local realities
• Act as the senior regional lead, setting priorities, targets, and execution plans across marketing, sales, and account management
• Build, manage, and develop a regional team over time, including hiring, coaching, and performance management
• Represent the DACH market internally, clearly articulating opportunities, risks, and investment needs.

Marketing Strategy, Research & Execution

• Lead market research initiatives to continuously deepen understanding of DACH customer segments, buyer behaviour, and competitive landscape
• Translate insights into clear positioning, messaging, and campaign strategies
• Localise and optimise all marketing touchpoints, including website content, email campaigns, paid media, video, and offline materials
• Work closely with the global Marketing team to adapt and scale campaigns for the DACH region
• Develop robust approaches to performance measurement and decision making, even in constrained tracking environments, for example where platforms such as Meta provide limited visibility.

Sales Growth & Account Management

• Drive revenue growth across eCommerce and other regional sales channels
• Personally manage and grow key accounts and strategic partners
• Develop sales activation strategies that connect marketing activity directly to commercial outcomes
• Monitor and optimise the full customer journey, from first touch through to repeat purchase and advocacy.

Partnerships, Events & Market Presence

• Build and maintain strong relationships with ambassadors, industry partners, influencers, and trade organisations
• Identify and lead our client's presence at key DACH trade shows, exhibitions, and industry events
• Plan regional content, events, and travel in a structured, commercially focused way
• Deliver clear, compelling presentations to partners, distributors, and internal stakeholders on market strategy and performance.

Product Launches (Hardware & Software)

• Lead DACH go-to-market planning for new hardware and software product launches
• Ensure messaging, positioning, pricing, and channel strategy are optimised for local audiences
• Coordinate launch activity across marketing, sales, customer support, and partners
• Gather and feedback structured market insights to Product and Leadership teams post-launch.

Reporting & Analysis

• Own regional reporting across marketing performance, sales results, pipeline health, and customer insights
• Develop clear, actionable reports that inform decision making at both regional and global level
• Track competitor activity, pricing, positioning, and product developments.

Essential Skills & Experience:

• Extensive experience in senior marketing and sales roles, ideally within the DACH region
• Strong marketing background, including marketing research, campaign strategy, and sales activation
• Proven experience growing revenue in an established market
• Demonstrated ability to lead, build, and scale teams
• Deep understanding of DACH cultural, commercial, and business norms
• Fluent German with excellent written and spoken English
• Highly analytical mindset, comfortable working with imperfect data and drawing clear conclusions
• Strong presentation and stakeholder communication skills.

Desirable Skills/Experience:

• Experience in hardware, SaaS, tools, construction, landscaping, or adjacent industries
• Hands-on experience with eCommerce platforms, CRM systems, and marketing automation tools
• Strong understanding of SEO, PPC, CRO, and paid social, including operating in privacy-restricted environments
• Experience launching products into European markets
• Additional European language skills.

Why Join Us?

• The opportunity to work in a dynamic, innovative environment.
• Hybrid working arrangements.
• A benefits package including: Pension; Comprehensive healthcare through AXA; 24/7 On-line GP support
• A share scheme
• 25 Days Annual Holiday, plus 8 Public Bank Holidays
• Enhanced paternal leave
• A supportive team culture with regular team events and professional development opportunities
• Discount schemes including software services discounts
• Free car parking on-site