Our client, a leading integrated PR and strategic communications agency, is seeking an experienced Account Director or Vice President to join their growing Financial Services practice with a dedicated focus on asset management clients. This is a high impact role for a strategic communicator who knows the investment landscape and can guide clients through complex media, market and reputation moments. The ideal candidate brings a deep understanding of the asset and wealth management sector including investment strategies, market trends, regulatory dynamics, and the competitive landscape as well as a strong network of top tier financial media.

Key Responsibilities

Client Leadership & Strategy

• Lead day-to-day client relationships across a portfolio of asset management accounts.
• Develop strategic PR and integrated communications programs aligned with client business goals.
• Provide counsel on market trends, macroeconomic themes, and issues impacting the investment industry.
• Manage senior client stakeholders and serve as a trusted, proactive advisor.

Media Relations & Thought Leadership

• Drive strategic media relations programs with business, financial, and trade press.
• Secure high-impact earned coverage in top-tier outlets across broadcast, print, and digital.
• Shape and elevate client executives’ thought leadership platforms, including commentary, op eds, and speaking opportunities.
• Monitor news cycles to identify timely opportunities for client engagement.

Team & Project Management

• Oversee account teams to ensure strong execution, clear workflows, and high-quality deliverables.
• Mentor and develop junior staff, fostering a strong team culture.
• Manage budgets, staffing plans, and project timelines.

Content Development

• Craft compelling messaging, press releases, Q&As, speeches, and market commentary.
• Translate complex investment concepts into clear, media-friendly narratives.

New Business

• Support new business initiatives, including proposal development and pitch participation.
• Identify opportunities to grow existing client relationships.

Qualifications

• 7–12+ years of PR or communications experience within an agency environment.
• Significant expertise in asset management, investment strategies, ETFs, private credit, alternatives, wealth management, or broader capital markets.
• Strong media relationships with financial and business press 
• Demonstrated ability to translate market and economic trends into strategic storytelling.
• Exceptional writing, messaging, and communications skills.
• Confident client counselor with the ability to handle senior executives and complex issues.
• Proven leadership and team management experience.
• Bachelor’s degree in Communications, Business, Finance, Economics, or related field preferred.

Work Environment

• Hybrid role with 2–3 days per week in the NYC office.
• Collaborative, fast-paced environment with opportunities to work closely with senior leadership.
• Strong culture of professional development, mentorship, and cross-team partnership.