Content Strategist (Intranet Services) (PCK333-330909) New York County, New York

Intranet Services, Content Strategist

Department Description
The AIG Intranet Services team manages AIG’s employee portal, an application that is used millions of times a month by more than 45,000 employees worldwide.

Job Description
We are looking for an experienced content strategist to own the information architecture of AIG’s worldwide employee portal, driving personalized content to a diverse, global workforce. The Content Strategist will have ownership of a large (and growing) library of content and content types, and taxonomical oversight of the portal, ensuring delivery of content to defined audiences across organizational and geographical boundaries.This content super star will define the content strategy and align it with business objectives, editorial best practices and operational realities.

•Define and own site-wide taxonomical process and rules, ensuring consistency throughout the content life cycle, from:
•Content creation, meta data, tagging and publishing in the CMS
•To navigation, page labels, and document libraries
oTo personalization options and search filters
•Define and own personalization and customization rules
•Maintain a library of content management tools and recommendations that includes, content and taxonomy matrixes, metadata values and related content attributes
•Review client business requirements for content configuration points and customizations
•Work closely with the User Experience and User Interface lead to identify user personas and user population requirements
•Work with Business Analyst(s) and Developer(s) to ensure that requirements are implemented accurately
•Audit and improve the current site and page structures
•Leverage Web analytics and other metrics to conduct content usability/analyses an KPIs that measure the quality and effectiveness of content
•Provide recommendations on how to enhance, edit and reformat content
•Educate senior leaders and colleagues about personalization approaches and other methods of providing targeted content
•Participate in analysis of client-requested changes to determine impact on content and determine scope of customization requests, work with internal client team members to get client approval of project costs, and submit change requests for approved content changes
•Assist in writing test plans for content, coordinate and conduct sweep testing of content, and respond to issues identified during system testing

•Minimum of 10 years working with large-scale digital content initiatives
•A bachelor's degree in journalism, organizational communication, technical communication, online analytics, human-computer interaction, or library Information sciences (Master's degree preferred)
•Experience with User Interface and User Experience design a HUGE plus
•Ability to direct and deliver effective content in a fast-paced and deadline-oriented environment
•Experience working with enterprise-wide systems and process roll outs
•Strong written, interpersonal and presentation communication skills
•Project management experience and ability to manage multiple projects
•Exposure to enterprise applications, such as Workday, SAP, Concur