Interim Brand Manager - FMCG (INIR19261) Den Haag , Nederland
In this role you have a broad scope. Your responsibilities:
- Localizing global marketing plans in alignment with global marketing strategy, and executing it across all brand touchpoints, to prepare a route for this emerging cluster towards being one of the strategic markets in the long term.
- Work closely with Sales to develop a plan for the growth of the business in the region.
- Manage the agencies in the accomplishment of the marketing objectives on different channels: paid media, digital and social, PR campaigns and influencer partnerships.
- Regularly liaise with distributors on planning, evaluating, and implementing POS activations and visibility initiatives to sustainably grow on and offline retailers’ businesses.
- Work closely with the Marketing Manager EMEA to implement the HCP activities in the region, involving relationships with hospitals, clinics and KOLs.
- Managing the regional A&P budget with total ownership on phasing, spend & budget allocation.
- Demonstrating leadership capabilities to coordinate multiple agencies, distributors and stakeholders to develop campaigns in the countries.
- Setting clear activity objectives and KPIs, monitoring and evaluating activities and making clear recommendations for optimizing future activity
- Staying on top of category and market trends and sharing relevant ideas and recommendations with the wider team