Head of Marketing (JN -062025-62998) Lincoln, England

Salary: GBP70000 - GBP75000 per annum

We are currently recruiting for the Head of Marketing for our expanding and innovative client in Lincoln.

Job Title: Head of Marketing

Location: Hybrid – Head Office (Lincoln) + Remote

Direct Reports: Marketing Executives, Content & Campaigns Team

Works Closely With: Head of Design, E-Commerce Manager, Sales Leads (UK & International)

Role Overview:

The Head of Marketing will lead and deliver the full marketing strategy for our client and its subsidiaries. This is a hands-on leadership role, blending strategic direction with day-to-day execution across all marketing disciplines – trade, brand, digital, and product.

The role holder will be responsible for shaping brand positioning, ensuring customer engagement, increasing visibility, and driving growth through effective go-to-market plans, cross-channel campaigns, and innovative marketing initiatives.

  1. Brand Strategy & Management
  2. Go-To-Market Execution (GTM)
  3. Digital & E-Commerce Marketing
  4. Trade & Retail Marketing
  5. Marketing Operations & Team Leadership

Skills & Experience Required:

  • Proven senior marketing experience, ideally within FMCG, or fast-paced consumer categories.
  • Strong understanding of multi-channel marketing: trade, retail, B2B, D2C, and digital influence.
  • Experience launching brands/products internationally and working with distributors.
  • Strategic and executional experience in brand positioning, market entry, and retail/trade visibility.
  • Excellent project management, leadership, and cross-functional collaboration skills.
  • Able to work at pace, balancing planned activity with reactive opportunity.

Strategic Oversight / Platform Leadership:

  • Leadership-level understanding of Shopify, Google Suite, and content management tools, able to critique, support, and drive performance across teams and platforms, working closely with the E-Com Manager and digital team.

Desirable:

  • Experience in regulated or age-gated industries.
  • Previous responsibility for growing brand reach, customer engagement, and sales performance via omnichannel marketing.
  • Familiarity with customer segmentation, lifecycle marketing, and market-specific adaptation.

S16

 

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