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Job Brief: Freelance Creative Strategist

Position: Freelance Social & Integrated Creative Strategist
Location: Central London (Hybrid)

Overview: We are looking for a talented Freelance Creative Strategist to join our talent pool. You will be responsible for developing strategic insights and creative directions that bridge social-first and integrated campaigns, ensuring consistency across all platforms and channels. The ideal candidate is a creative thinker with a strategic mindset and significant ad agency experience, capable of crafting campaigns that live seamlessly across social media, digital, and traditional touchpoints. If you have a knack for turning insights into impactful creative strategies and are able to work on-site in Central London, we want to connect with you!

Key Responsibilities:

• Lead the development of creative strategies for social-first and fully integrated campaigns, ensuring alignment across digital, social, and traditional channels.
• Collaborate with creative teams, clients, and production teams to ensure strategic consistency and creative excellence from concept to final delivery.
• Analyse audience behavior, platform insights, and market trends to inform both social and integrated campaign strategies.
• Present creative strategies and campaign frameworks to clients and internal teams, demonstrating how they will achieve business goals and drive engagement.
• Oversee the execution of campaigns, ensuring they are on-brand and strategically aligned across all media.
• Stay up to date with both social media and broader marketing trends, bringing fresh and innovative ideas to campaigns that span multiple platforms.

Requirements:

• Proven experience as a Creative Strategist with a strong portfolio of social-first and integrated campaigns.
• Solid ad agency background, with the ability to manage and strategise across multiple platforms—social, digital, print, and broadcast.
• Deep understanding of social media platforms, digital marketing, and how to integrate them effectively with more traditional channels.
• Ability to commute to Central London for in-person meetings, presentations, and team collaboration.
• Exceptional communication and presentation skills, capable of selling strategic ideas to both creative teams and clients.
• Analytical mindset, with the ability to draw insights from data and use them to guide strategic decision-making.

Desirable Skills:

• Experience working on multi-channel campaigns that span organic, paid, and earned media.
• Proficiency with social media analytics tools, as well as broader campaign performance tracking.
• Ability to creatively solve problems and work efficiently within tight deadlines and fast-paced environments.

To Apply: Please submit your portfolio, a brief cover letter detailing your experience with both social-first and integrated campaigns, and your availability . We look forward to seeing how your strategic vision can drive impactful campaigns across multiple channels!