Key Objectives

•To drive sales and profitability through developing and managing category strategies based on category insight and consumer understanding

•To influence customers to progress with proposed category opportunities

•To build and manage a relationship with customers that means we are the preferred supplier for proposed category opportunities

•To develop and manage a proactive and innovative NPD strategy based on consumer insight.  Working with the commercial and NPD teams to ensure opportunities are delivered to agreed timescales.

•To develop and manage strategic category promotional plans that drive positive consumer behaviour by sector

•To support the wider commercial team on ad hoc projects as required

Category Management

• Developing and leading strategic category plans for all categories, then reviewing and evolving these to fit with the retailer ranging windows.
• Leading category performance reviews focusing on opportunity identification – delivering insight and answering the “so what” that this insight raises
• Supporting customer decisions with information and ad hoc requests (for example range reviews, strategy days, inductions, SKU performance analysis, channel performance)
• Constantly challenging category assumptions and developing a fresh approach to utilising qualitative and quantitative data.
• Proactively challenging and evolving packaging concepts to fit consumer needs
• Ensuring all product launches and promotions have the correct marketing implementation and relevant supporting materials for strong execution and delivered on time every time
• Adopt a proactive approach to category understanding including regular store visits, category analysis and ranging/pricing analysis
• Liaising with agencies to deliver comprehensive communication plan in line with category objectives
• Monitoring relevant food trends and macro trends that provide opportunity / impact to our categories