Business Development Sales Executive

Are you a driven salesperson who loves winning new business, building relationships and closing deals?
We are recruiting on behalf of our client, a business specialising in high-quality, premium dessert products, who is looking for an ambitious and commercially minded Business Development Sales Executive to join their team in Shipley on a permanent basis.
This is an exciting opportunity for a proactive sales professional who thrives on generating new business, developing customer accounts and driving revenue growth.

The Role

You will play a key role in expanding the customer base and increasing sales across a diverse range of sectors, including dessert bars, farm shops, delis, hotels, golf clubs, restaurants, visitor attractions and hospitality businesses.
Your responsibilities will include:

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  Proactively identifying and winning new business through outbound cold calling, prospecting and customer visits.
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  Making approximately 15–20 outbound calls per working day.
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  Arranging appointments, presenting the premium dessert range and converting prospects into customers.
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  Developing existing accounts through upselling, cross-selling and increasing product sales.
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  Building strong, long-term relationships with customers and maximising sales opportunities.
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  Following up on enquiries, quotations and samples to secure new business.
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  Managing your sales pipeline, maintaining accurate CRM records and working towards agreed targets.
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  Representing the business professionally and demonstrating the quality and value of its products.

About You

We are looking for a natural salesperson who is hungry for success, confident in approaching new customers and resilient when faced with rejection.
You will bring:

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  Strong communication, negotiation and relationship-building skills.
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  A proactive, self-motivated and target-driven attitude.
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  Confidence in cold calling, overcoming objections and closing sales.
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  Excellent organisation, time management and follow-up skills.
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  A commercial mindset with the ability to identify and develop profitable opportunities.
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  The flexibility to manage customer visits and occasional evening appointments.
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  A full, clean UK driving licence.

Previous B2B sales or business development experience is highly desirable, particularly within food, drink, hospitality, foodservice or premium consumer products. A proven ability to win new customers and grow accounts would be a significant advantage.

What's on Offer?

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  £32,000 annual salary
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  Permanent, full-time employment
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  Monday to Friday working pattern
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  The opportunity to represent a premium product range
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  The chance to make a real impact on business growth and customer development

Ready to take your sales career to the next level?
If you're motivated by winning new business, building lasting customer relationships and delivering measurable results, we'd love to hear from you.
Apply today with your CV to be considered for this exciting opportunity.

Location: Shipley, West Yorkshire
Job Type: Permanent, Full-Time
Salary: £32,000 per annum

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