This position is no longer open for applications

Our client is a global consumer products company. They are now hiring for an Activation Execution to join the team.


Key Highlights:

• Drive overall commercial performance and brand portfolio awareness and trial.
• Lead the implementation of brand activation, merchandising plan & budget allocation for all channels.
• Work with brand and trade team on brand strategy setting & operational planning
• Manage external business partners & agencies on Horeca & other channels plan.
• Assist & manage the trade activities planning on coverage, merchandising and distribution in HK
• Provide reports to management for performance evaluation and operation planning

Key Accountabilities:

• Design and manage overall plan and its budget allocation with aims to improve overall channel ROI and sales performance
• Work with all partners internally and externally, support in building strategic plans
• Deliver activities to improve brand presence & product trial, while ensure a strong conversion to regular and loyal consumers to sustain the growth and competitiveness
• Develop overall merchandising and visibility strategy and budget plan
• Lead the implementation of the agreed route to market strategy, merchandising plan and distribution coverage to optimize the launch and growth of the brand in the market
• Work with local creative agencies to develop & execute merchandising support campaign
• Manage implementation agencies & distributor to ensure proper execution of brand cycle campaign and brand ambassador execution
• Manage resource allocation, in-store display design, in-market communication

Requirement:

• Bachelor degree holder
• At least 3-4 years Trade marketing / consumer brand activation experience preferably in a renowned FMCG company
• Strong business acumen & strategic thinking
• Strong inter-personal skills and communication skills

Interested individuals please send CV (word format) to Eleanor Chan (Eleanor . Chan @connectedgroup.com) for more information