Sales Specialist-Exotic Coffee (2020EXC10SP063) Singapore


  • Research, assess and analyze market to source new sales leads.
  • Prospect, cold calling and make formal presentations of company pricing, products, and promotions to major coffee customers to gain or expand new business.
  • Arrange offering samples, enter sales contracts.
  • Formulate and implement sales and marketing strategies.
  • Manage inventory and track product quality to coordinate sales.
  • Build and maintain relationships with clients and prospects.
  • Gather market intelligence and stay current with developments and regulations.
  • Reach out to B2B customers to generate leads, generate revenues by attracting new customers.
  • Achieve agreed upon sales targets and outcomes within schedule.
  • Prepare personalized sales proposals that identify the specific level of partnership with new customers.
  • Host coffee tastings with potential new consumers, where applicable lead negotiations that balance best results for both clients and sales goals.
  • Provide support to new customers, as needed, through training and other consultation activities.
  • Maintain a deep understanding of our products, practices, and brand values while engaging with others.
  • Develop and implement commercial strategies to grow the business and to increase the client base.
  • Establish a trusted advisor relationship that works to ensure customer’s overall satisfaction with our products, handle and resolve customer complaints and disputes.
  • Follow-up on customer quotations to close deals.
  • Process sales orders and follow up on shipment.
  • Provide feedback information to management from what customers are saying or requesting with HR Manager.
  • Forecast annual, quarterly, and monthly sales revenue.
  • Prepare weekly and monthly sales reports and presentations giving figures on sales and attend weekly sales meeting.
  • Identify and report sales opportunities by analyzing market.
  • Monitor competitor activity within the marketplace.
  • May be requested to perform different or additional duties as assigned.




  • Excellent in sales strategies and tactics
  • Excellent written and verbal communication skills, with a high degree of competency in communication via calls
  • Strong interpersonal skills and cultural awareness
  • Well organized with innovative problem-solving skills
  • Focused, reliable, and able to adhere to deadlines
  • Goal-oriented
    Positive and enthusiastic attitude
  • Results orientated, with desire and tenacity to optimize performance
  • Negotiation skills
  • Superior analytical and financial skills
  • Excellent presentation skills
  • Superb customer service skills
  • Ability to communicate clearly, directly, succinctly, and honestly in all business-related communications
  • Strong initiative, motivation, and self-management skills
  • Able to multi-task
  • Proficient in computer skills
  • Fluent English
  • Flexible to work long hours, nights, or weekends
  • Willing to travel on short notice worldwide




  • Market analysis
  • Selling techniques /Customer knowledge
  • Budgeting and finance


Education & Experience:

  • Bachelor’s Degree in Business Administration, Marketing, or similar field
  • 3-5 years’ experience (5-7 ideally) in B2B sales
  • Knowledge of specialty coffee (specifically roasting and/or sensory analysis)
  • Minimum 5 years’ relevant experience in all aspects of Coffee Industry
  • Sales Professional Certificate
  • Green Coffee Beans Sales Experience