This position is no longer open for applications

About the Brand Manager (FMCG) Role:
The role is responsible for the development and implementation of the integrated marketing strategy towards achieving sales objectives, profit margin, and market share.

Key Responsibilities:

• Generate marketing strategies to maintain and build brand awareness to drive business growth
• Be responsible for overall brand positioning and manage all products launches and marketing activities
• Establish marketing goals based on past performance and market forecasts and increasing profitability
• Oversee current offerings and comes up with initiatives for new products development
• Research and analyse market trends, demographics, pricing schedules, competitor products, etc.
• Works with the marketing team to develop detailed marketing plans for all media channels and sales teams
• Creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Communicate with various stakeholders to help marketing projects come to fruition
• Initiate distinctive tactical promotion and activation for different channels
• Provide accurate input into different analysis and reports

To succeed in this Brand Manager (FMCG) job, you will need to have the ability to work effectively and co-operatively with the marketing team.

Key Requirements:

• Degree in marketing management or other related qualifications
• Minimum of three to five years of work experience in the FMCG industry
• Preferably with proven experience in developing and implementing effective and integrated brand plans
• Understands marketing concepts, finance and business management and inter-relationships between these disciplines
• High level of exposure in brand marketing culture with in-depth knowledge of brand management tools and processes
• Excellent communication and interpersonal skills; proficient in written and spoken English

This FMCG company needs no introduction and is recognised as the leader in the field of expertise. The culture is demanding but if you are confident and have a can-do attitude the potential rewards are significant. The firm is also very focused on developing and training their people to the highest standards.

If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Brand Manager (FMCG) job.

Apply today or email me at dean.yeo@robertwalters.com.my to discuss this new opportunity.