This position is no longer open for applications

Step up to the biggest challenge of your career and realize your potential when your determination meets our dynamic culture!!

PepsiCo Hellas is home to some of the world's most loved food and drink products. Making every day favourites like Lays, Quaker, Pepsi, Doritos and IVI Juice, to name a few! We have a fantastic reputation for developing and launching products that our consumers love. We pride ourselves on being a great place to work and have recently been voted a Top Employer for the sixth year in a row. On a larger scale, PepsiCo produces the world's largest portfolio of billion-dollar food and beverage brands, including 22 product lines that each generates more than $1billion in annual retail sales.

• Designs OT Channel Annual Calendar, which includes Marketing-Led Initiatives, Shopper Activations and Promotional Calendar (national and tailor made). Recommends Initiative Tiering to define priorities regarding in-store execution and investment and aligns priorities with Channel Head and Commercial Director. Regularly reviews progress to ensure sales targets are delivered.
• Designs Trade Marketing activities (Foods, Bevs and PO1/combined) in OT, matching volume, value and profit objectives together with marketing plans on a quarterly basis in co-operation with Marketing/Sales. Reviews, in on-going basis, channel’s progress vs. performance objectives & recommends short and long term corrective actions.
• Designs & implements instore shopper activations, according to marketing calendar and retailers profile. Monitors implementation within OT outlets & evaluates performance according to specific KPIs
• Designs & incorporates tailor made activities guiderails, regarding brands, sub categories, skus and OT channels in cooperation with RM dept. and KA team in order to support effective customers planning. 
• Develops trade selling stories to enable Sales Team to sell to the trade. This pertains both marketing-led innovation (e.g. NPDs) as well as commercial innovation (e.g. shopper insights led Po1 initiatives) and any other concept need to be sold to the trade (e.g. shopper decision trees to support CatMan projects)
• Generates merchandising standards implementation and plans execution guidelines by channel/customer/ category and brand. Leverages regional network and CoE to bring the latest thinking in market, as far as adjacencies studies and in-store communication effectiveness studies are concerned. Integrates company knowledge to merchandising standards guidelines, to continuously improve Picture Of Success instore.
• Ensures effective and efficient in-store communication across touchpoints and develops claims (performance or value) to overcome identified purchase barriers at the point of sale.
• Acts as a gatekeeper of key Category growth development projects implementation status for OT, regularly aligning priorities with Sales Head and ensuring key stakeholders involvement (CatMan, Insights, KAMs) to bring projects to fruition. Actively participates in Category management projects for Snacks & Bevs in key customers, based on market, category and brand insights.
• Plans and controls annual Trade Marketing budget and lucratively invests according to company strategy/priorities & controls free volume budget, suggesting competitive promos in order to achieve volume & profitability objectives. Post evaluates trade marketing activities according to latest regional guidelines to relentlessly improve ROI.