PPC Marketing Specialist (32881) Kraków, Polska


For our client, a new IT company entering the Krakow market and currently establishing an office, we are looking for candidates for the position of PPC Marketing Specialist.We are looking for a strategist who can design, optimize, and scale high-performance campaigns while mentoring others and driving business growth.

The company is a private IT security software firm that develops solutions to help businesses identify and protect sensitive data, as well as assist with compliance auditing.



 

Responsibilities: 

  • Strategic PPC Planning – Design and evolve high-level PPC strategies aligned with business goals 
  • Advanced Campaign Optimization – Use advanced techniques like audience segmentation and custom bidding to hit CPA targets 
  • Performance Oversight – Track and report on complex KPIs, ensuring effective large-budget distribution 
  • Cross-Channel Coordination – Align PPC with SEO, content, and other digital teams to maximize impact 
  • Experimentation & Testing – Lead A/B and multivariate testing for creatives, audiences, and landing pages 
  • Analytics & Reporting – Deliver deep insights using Power BI and guide decision-making across teams 
  • Budget Management – Forecast and optimize campaign spend based on performance and market trends 
  • Leadership & Mentorship – Share knowledge and support junior team members through training and guidance 

 



Qualifications:

  • Bachelor degree
  • 2 years of working experience on similar role
  • English fluency (C1)
  • Google Ads certification
  • Proven PPC experience with large budgets
  • Proficiency with Google Ads, Microsoft Ads (formerly Bing Ads), and paid social campaigns
  • Strong analytical mindset and Power BI experience
  • Collaborative, proactive, and growth-oriented



Benefits:

  • Competitive Health Benefits
  • Paid Time Off for Volunteering and for Your Birthday
  • Hybrid Working Environment
  • Opportunities for Career Growth and Advancement
  • Competitive salary (discussed individually depending on qualifications)
  • Work in international team of talented and energetic people with clear setting of tasks, flexible communication between colleagues on work issues
  • Professional trainings and education, including courses and conferences out of the company, internal educational platform
  • Purchasing required software and literature by employee’s request
  • Excellent professional and career opportunities.

Grafton Recruitment Sp. z o.o. jest Agencją Zatrudnienia nr 20329.

Więcej podobnych ofert pracy na http://pl.grafton.com/pl/job-search


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