Technical Marketing Lead

W2 Contract-to-Hire

Salary Range: $145,600 - $166,400 per year

Location: Dublin, CA - Hybrid Role

Job Summary:

We are looking for a Technical Marketing Lead to provide hands-on technical leadership for the implementation of our Marketing Technology ecosystem. This role will be responsible for guiding developers, coordinating with vendors/SIs, and ensuring high-quality delivery of solutions across CRM/CDP, Loyalty, ESP, Consent Management, Customer Experience, Marketing and Customer Data Analytics, and AI/GenAI initiatives. The Technical Lead will serve as the bridge between architecture and execution, ensuring that designs are translated into scalable, secure, and maintainable solutions.

Duties and Responsibilities:

• Lead the technical implementation of CRM/CDP, Loyalty, ESP, Consent, and Analytics platforms.
• Translate solution architecture and design documents into actionable technical tasks for development teams.
• Review code, configuration, integration workflows, and data pipelines to ensure quality and compliance with standards.
• Guide the development of APIs, microservices, and ETL/ELT pipelines (Snowflake and MarTech integrations).
• Oversee configuration and customization of CRM, Loyalty, and ESP platforms.
• Support development of customer portal and mobile app integrations (identity, loyalty, personalization).
• Ensure seamless integration between retail systems, POS, marketing, and analytics platforms.
• Work closely with vendor technical teams and SI partners, reviewing deliverables and resolving issues.
• Mentor internal developers and offshore teams to build technical capability.
• Act as the primary technical escalation point during delivery.
• Support the setup of DevOps pipelines, CI/CD, and environment management.
• Ensure monitoring, logging, and observability are embedded in delivered solutions.
• Drive adherence to data security, compliance (GDPR/CCPA), and enterprise IT standards.
• Identify opportunities for automation, optimization, and innovation.
• Contribute to reusable frameworks, integration templates, and best practices.
• Evaluate new technologies, tools, and methods for relevance to MarTech delivery.

Requirements and Qualifications:

• 8+ years of IT experience, with at least 4+ years in technical leadership roles.
• Strong hands-on experience in CRM/CDP, Loyalty, ESP, and Consent Management platforms.
• Proven track record in data integration, API development, and Snowflake-based analytics solutions.
• Experience leading global development teams and managing vendor deliverables.
• Retail experience strongly preferred.
• Expertise in integration technologies (REST APIs, GraphQL, middleware, ETL/ELT).
• Proficiency in data modeling, SQL, and Snowflake or similar cloud data platforms.
• Strong understanding of DevOps, CI/CD pipelines, and cloud-native development (ex, Azure).
• Solid knowledge of data privacy, security, and consent management principles.
• Strong problem-solving skills, attention to detail, and ability to lead technical discussions.
• Excellent communication and mentoring skills.

Preferred Qualifications:

• Loyalty Platforms.
• Snowflake or equivalent data engineering certifications.
• Azure or equivalent cloud platform certifications.
• Privacy-related certifications are a plus.
• Scrum/Agile certifications are a plus.

Bayside Solutions, Inc. is not able to sponsor any candidates at this time. Additionally, candidates for this position must qualify as a W2 candidate. 

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