Director, IT Marketing

W2 Contract-to-Hire

Salary Range: $187,200 - $208,000 per year

Location: Dublin, CA - Hybrid Role

Job Summary:

We are looking for an experienced IT Director – Marketing Technology to lead the strategy, delivery, and governance of our Marketing IT portfolio. This leader will be responsible for building and managing a cross-functional technology delivery team to implement and operate enterprise-class MarTech solutions, including CRM/CDP, Loyalty, Customer and Marketing Analytics (Snowflake), ESP platforms, AI/GenAI for Marketing, Customer Portal & Mobile App, and Consent Management. The IT Director will serve as the strategic partner to Marketing, and Customer Experience leaders, while managing vendor/ SI relationships and ensuring delivery of value to the business. This is a critical role in shaping our customer engagement and personalization capabilities.

Duties and Responsibilities:

• Lead the Marketing IT delivery team (ex - Sr. Delivery Manager, Solution Architect, Technical Lead, Business Analyst, and additional supporting resources).
• Define and own the Marketing IT roadmap aligned to enterprise architecture, digital strategy, and business priorities.
• Partner with cross-functional teams - Marketing, Customer Experience, Data & Analytics, Stores, IT, and Security teams to deliver seamless solutions.
• Oversee delivery of multiple MarTech initiatives, including CRM/CDP, Loyalty, ESP, Consent Management, Customer Portal & Mobile.
• Ensure projects are delivered on time, within scope, and on budget.
• Establish governance, metrics, and reporting for program execution.
• Balance agile delivery approaches with enterprise program management rigor.
• Provide oversight of solution design across CRM, Loyalty, ESP, Snowflake, and Consent platforms.
• Ensure platforms integrate into the enterprise data and identity ecosystem.
• Maintain a focus on data quality, compliance, and customer privacy.
• Evaluate emerging technologies such as AI/GenAI for marketing and drive pilots and adoption.
• Manage vendor relationships.
• Lead RFPs, contract negotiations, and ongoing vendor performance reviews.
• Ensure SIs and vendors deliver quality, scalable, and cost-effective solutions.
  • Manage program budgets, forecasts, and reporting.
  • Identify, assess, and mitigate delivery and operational risks.
  • Ensure compliance with security, privacy, and regulatory requirements.

Requirements and Qualifications:

• A bachelor’s degree in computer science, information systems, engineering, or a related field is required.
• Master’s degree preferred.
• 12+ years of progressive IT leadership experience, with at least 5+ years in Marketing Technology and Retail IT.
• Proven track record of delivering complex, cross-functional MarTech implementations (CRM/CDP, Loyalty, ESP, Customer Experience Portals/App, Analytics).
• Experience working in Retail is strongly preferred.
• Demonstrated success in vendor/SI management and large-scale program delivery.
• Strong background in customer data, analytics, and consent/privacy management.
• Familiarity with technology platforms such as Snowflake, Salesforce, Epsilon, Adobe, OneTrust, or similar platforms.
• Strategic leadership with a hands-on delivery mindset.
• Strong stakeholder management and executive communication skills.
• Financial acumen: budget ownership, ROI measurement.
• Deep understanding of MarTech architecture (integration, APIs, data flows).
• Knowledge of data privacy, security, and compliance practices.
• Ability to lead diverse teams (onshore/offshore, internal/external).

Preferred Qualifications:

• PMP, SAFe/Agile Program Mgmt.
• Marketing Cloud / CRM/ CDP.
• Cloud (ex, Azure), Snowflake, or Data Engineering.
• Privacy certifications are a plus.

Bayside Solutions, Inc. is not able to sponsor any candidates at this time. Additionally, candidates for this position must qualify as a W2 candidate.

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