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Director, SVOD (OTT) & Pay TV Research, TV Distribution

Director, SVOD (OTT) & Pay TV Research, TV Distribution (FFE0002976) Los Angeles, California

Reporting to the SVP Research this position will utilize multiplatform viewership data combined with statistical and financial modeling to apply data driven strategies for TCF TV & Theatrical product insights in order to derive monetization, product optimization, sales deals viewership analysis and specific TV media analysis for global SVOD/OTT & Pay TV platforms.

 

KEY RESPONSIBILITIES / DUTIES:

 

  • Develop new multiplatform metrics, innovative financial and pricing analyses of global and territory specific platforms, subscribers and viewership metrics.  Build future projections based on current and forecasted viewership patterns.
  • Collaborate with internal stakeholders (Sales Team, Distribution, Finance, etc.) to evaluate monetary value of TCF content on SVOD/OTT/Pay TV platforms.  Merge viewing data with revenue generated by each platform to develop a complete viewership vs. monetization framework to inform multiplatform strategy.
  • Responsible for analysis and reporting on TCF product performance on Hulu utilizing the Hulu Client Portal.
  • Work with Distribution, Sales and Strategic Planning teams to develop revenue levers for evaluation of new SVOD/OTT & Pay TV business opportunities.
  • Work with Rights & Avails to compile, analyze and report on individual channels VOD viewership reporting metrics.
  • Create revenue models, assess risks / opportunities, provide analytical support, and make implementation recommendations to senior executives.
  • Build working relationships with distribution partners to gain greater access to viewership data and develop actionable insights based on available information.
  • Develop, prepare and conduct Powerpoint presentations, designed to educate senior management of the company as well as industry peers on multiplatform measurement and analytics.
  • Help determine and assess the impact of growing non-linear platforms (Broadband, SVOD, OTT) on traditional linear business and viewership.
  • Work in partnership with SVP to develop a comprehensive data strategy for the Analytics group, by proactively evaluating all available data sources and identifying potential synergies between them 

KEY SKILLS REQUIRED:

  • Strong quantitative skills, including analytical research of consumer facing home entertainment businesses and strong statistical and financial proficiency including the ability to perform regression & correlation analysis.
  • Intrinsic ability to look at data and identify patterns, problems, or analysis opportunities.  Knowledge of data mining and software applications.
  • A successful candidate will have at least 5 years of extensive experience in international Home Entertainment/Video or the SVOD/Pay TV/OTT client side work experience.
  • Must be able to successfully manage and execute multiple projects across many territories at once, switch from project to project easily, and be able to reprioritize according to fluid and often competing deadlines.
  • Prepare multiple detailed PowerPoint presentations to completion with minimal supervision.
  • Interpret results, present findings and recommend alternative solutions to research management and business decision makers.
  • Work with internal stakeholders, external vendors and distribution partners to identify, aggregate, standardize and evaluate multiplatform viewership data across all TCF divisions.  Own relationship with 3rd party data aggregator.
  • Strong communication skills both written and verbal - are essential, as is the ability to work confidently and effectively with people from a number of different teams and cultures.
  • Discretion is a MUST, as the position involves being exposed to and analyzing a great deal of highly sensitive and confidential material.

EDUCATION (OR EQUIVALENT) AND WORK EXPERIENCE:

  • Bachelor's degree required and MBA strongly preferred.
  • Experience utilizing multiple online specialized software databases including, but not limited to the Hulu Client Portal, SNL Kagan, and IHS.
  • Expert in Excel, including pivot tables, formulae, vlookups, and graphing and the ability to handle large data sets to create key insights for sales team and senior management.
  • Strong PowerPoint and/or Keynote presentation skills.
  • Interpret results, present findings and recommend alternative solutions to research management and business decision makers.
  • Passion for the international entertainment & media industry.
  • Nielsen U.S. ratings experience including utilizing Nielsen’s Galaxy and NPower, MediaLogiq’s ITVR.
  • Foreign languages proficiency.