Associate Director, Product & Market Development

Direct Hire Full-Time Role

Salary Range: $165,000 - $175,000 per year

Location: Santa Clara, CA - Hybrid Role

Job Summary:

The Associate Director is a strategic upstream marketing role that reports to the Sr. Director of Product & Market Development as an integral member of the Product Marketing team. This person will serve as a passionate product champion, a subject matter expert, a creative solutions provider, and a respected cross-functional team leader, designing and executing strategic product marketing initiatives, responsible for the overall health and growth of the business assigned to them. Daily responsibilities include collaboration with Sales, R&D, Customer Service, Regulatory, Quality, Operations, Finance, Executive Leadership, and surgeon partners/customers. 

Duties and Responsibilities: 

• Researches, develops, and drives both near and long-term strategic marketing plans and commercial roadmaps.
• Establishes and executes reliable and pragmatic Product Marketing project plans.
• Manages multiple complex projects across domestic and international markets.
• Oversees and generates product labeling, market preference testing, instructions for use, surgical technique guides, sales brochures, demo kits, and other sales assets.
• Possesses strong product launch build forecasting and sales forecasting skills.
• Develops, represents, and tracks these forecast models through direct interaction with Sales, Operations, Finance, and Executive Leadership teams.
• Responsively manages product complaints and field feedback to maintain product portfolio and business health.
• Prepares marketing plans with advertising/promotion materials and expense budgets/schedules for effective implementation.
• Experienced with risk analysis, uFMEA, design control, and regulatory requirements.
• Provides leadership grounded in a clear understanding of all functional roles and interactions within the corporate organization, including Sales, R&D, Operations, Finance, Quality, Regulatory, Corporate Marketing, Clinical Research, Professional Education, and Executive Leadership.
• Effectively represents the Voice of the Customer and comprehensively captures customer requirements for a product or project.
• Articulates these requirements, understanding how concise and complete communication with the product/project team will mitigate scope creep.
• Possesses a strong track record of identifying, leading, communicating with, and coordinating surgeon KOLs during product development efforts.
• Powerfully represents as the product and subject matter expert in the field when covering cases, at tradeshows, and at surgeon events.
• Effectively coordinates surgeon peer-to-peer events such as surgeon dinner presentations, think-tank conferences, podium presentations, and clinical submissions.
• Evaluates, compares, and contrasts market and portfolio growth opportunities, both organic and inorganic.
• Creates business cases for new products/projects and strategic plans, including relevant financial modeling, P&L, and forecasts.
• Works closely and frequently with sales leadership to ensure integration and synchronization of product marketing plans with area business plans, including new launches and sustaining projects.
• Works closely with reimbursement and contracting team to secure hospital/account approvals.
• Researches and recommends pricing for the growth and sustainment of product portfolio.
• Analyzes sales performance and provides insights regarding advertising, promotion, sales methods, and sales incentives to maximize revenues.
• Supports sales team objectives with surgeon focus group events, sales asset creation, sales training, field visits, and case coverage as needed.
• Provides market and competitive analysis to internal customers and sales force in support of properly positioning assigned products for business conversions.
• Manages and organizes information communicated to sales force in the form of product updates and field communications.

Requirements and Qualifications: 

• Bachelor’s degree in business, marketing, engineering, or health-related field
• MBA or Master’s degree preferred
• 7+ years of combined spine/ortho product management and/or sales experience.
• Spinal deformity product management experience preferred.
• Experience working within a fast-paced, dynamic, small team environment is preferred.
• Demonstrated strategic & analytical expertise combined with a track record of tactical execution.
• Possesses a unique combination of creative and analytical talents and business and technical savvy.
• Though a recognized leader, presents as a “Do-er”, demonstrating a team player attitude, a willingness to be the first to roll up her/his sleeves and dive into the details, and the ability to support others as required.
• Demonstrates exceptional communication skills, both written and oral.
• Exhibits a positive proactive “can do” attitude, is open-minded, and is responsive to new ideas.
• Actively assumes leadership, responsibility, and accountability, displaying initiative and perseverance to bring about meaningful change.
• Actively seeks to be respectful, self-aware, empathetic, and live with integrity and character.
• Driven by a tremendous work ethic and passion to succeed and exceed expectations.

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