Zoetis Pig - Key Account Manager (KAM) (ZTS202173) England
The Role
Job Purpose
This field-based position is responsible for the strategic management of key accounts for the UK pig business and for the management of a defined territory. The Key Account Manager engages with the leadership of their designated key accounts to identify joint business opportunities and bring them to fruition. They develop and execute account plans aimed at selling designated product lines and meeting joint objectives.
The person in role is required to develop mutually beneficial long-term partnerships with our customers. They maintain these relationships with the appropriate quantity & quality of activity. They work collaboratively to utilise the resources from the business unit, and Zoetis as a whole, to bring a significant level of knowledge and expertise to the customer.
The Pig key account manager is expected to maintain and constantly improve their technical knowledge to be best in class against our industry and be able to present to customers at a high level.
This role contributes to the overall success of Zoetis by delivering against sales growth & market share gain targets and by growing the profile and reputation of our business through professional and mutually successful partnerships with the customer.
Core Responsibilities
Strategy & Planning
- Develop the territory plan supported by clear key account strategy’s. Align activities and key account plans to marketing programmes and management direction
- Develop and maintain key account plans in Revegy based on detailed analysis of the customer’s needs
- Observe industry trends and issues. Identify commercial opportunities when they arise and capitalize on them
- Use internal and industry data to anticipate factors affecting commercial activity
- Ensure customer information and activity reports are continuously updated through our CRM system
- Maintain a high level of expertise with the evolving portfolio of products, services, pricing, and competition
- Implement change initiatives with customers (i.e., product repositioning efforts and new product indications)
Sales
- Deliver agreed sales targets, growth and market share gains for specified product lines
- Analyse and interpret territory and customer potential, sales and growth opportunities
- Ensure clear and specific objectives exist for each occasion of customer activity
- Identify the decision makers and key influencers in our customers businesses, whether direct or indirect. Use the network of contacts effectively.
- Identify objectives and parameters for every negotiation. Methodically plan each negotiation – identify both party’s interests, define best alternative position, accurately estimate that of counterpart and drive deal value
- Negotiate to a position of win:win:win. Know the impact on the customer and the end client. Align our strategic plans to the vision of our customers businesses.
- Win concessions while maintaining a strong and positive relationship
- Manage the account towards the goal of linking Zoetis, our products and our services to the long-term business needs of the customer
- Co-ordinate with colleagues in order to achieve positive changes to the customers understanding and use of our portfolio of products, services and pricing
Relationships
- Develop mutually beneficial, long term partnerships with our customers based on high quality interactions and exceptional provision of service
- Effective networking within the industry – Attending Industry conferences, meetings, and events. Actively making introductions and contacts to raise your profile within the industry
- Implement bespoke solutions for the customer, utilising all available resources and tools
- Address the specific and individual needs of customers proactively and effectively
- Work effectively at all levels in the team to coordinate available resources in line with account sales
- Contribute to the success of your team by sharing best practice with colleagues and proactively introducing ideas
- Share detail of the management of key accounts with colleagues throughout the business unit
Compliance
- Maintain high standards of business conduct and compliance, adhering particularly to Pharmacovigilance Policy, Global vet Policy, Zoetis values, travel & expenses policy and local codes of practise
- Maintain detailed and accurate business records
Key Skills
- Exceptional sales ability including virtual selling skills
- Strong business and financial acumen
- Effective communication skills – written and verbal
- Builds successful and effective relationships
- Knows the portfolio – able to retain and recall product information to a detailed level, in particular for our core brands
- A strong focus on planning and strategic goals
- Drive, resilience, and stress tolerance
- A persistent, never give up attitude
- Confidence, likability, and an authoritative personality
- Wide stakeholder management
Behaviours
Our Colleagues make the difference
- Keep your selling skills sharp. Train, and retrain
- Be an expert on your products – know them inside and out, continue to learn, and identify points of differentiation
- Use the experience from setbacks and failure to drive your future success
- Build internal relationships that will help your customers
Always do the right thing
- Sell what you know your customers need; what you know will work for their business; solution selling.
- Uphold the highest standards of professionalism, honesty and integrity with the customer
- Help build the reputation of our brand by understanding and supporting the things that we stand for
Customer obsessed
- Know your account holders. Know more than just their names, know their business and where they are seeking to take it
- Establish effective and lasting relationships with customers that build loyalty to our brand
Run it like you own it
- Ground all account plans in commercially sound thinking
- Make realistic and achievable commitments to customers that work for our business whilst benefiting theirs
- Serve as the leader for the orchestra of resources that Zoetis provides including marketing and technical
We are one Zoetis
- Show the customer a united team that speak with one voice
- Give colleagues timely information and support that helps them to deliver their role
- Know what’s going on around the business and talk about it to your customers
Training & Qualifications
- Sales qualification e.g. AMTRA is desirable
- Current passport and valid driving licence
- IT literate. Able to use standard business software and communication tools
Experience
- Experience as a field sales representative or in key accounts including virtual selling skills
- An interest or experience of the UK Pig Industry is preferred but not absolutely required
- Experience in business to business sales
- Experience in animal health or a related industry
Travel Requirements
- High frequency of travel within UK, with frequent overnight stays