Retail Marketing Manager (BBBH245132) Canberra, Australia
You will be working closely with a fantastic Retail Manager and a dedicated Leasing/Marketing Coordinator in a highly collaborative environment.
In addition to your core marketing responsibilities, this position also includes weekend Duty Manager responsibilities on a rostered basis, specifically:
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Friday (late night shopping) 1pm – 9pm
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Saturday and Sunday as rostered
For each duty weekend worked, you will receive two days in lieu.
Key Responsibilities:
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Develop, lead and implement an annual strategic marketing plan to drive foot traffic, increase retailer sales and elevate the Centre’s brand presence.
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Build and maintain strong relationships with retailers to understand their business needs and align marketing activities accordingly.
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Plan and deliver a rolling 12-month calendar of promotional events, campaigns and advertising activities.
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Develop and manage the marketing budget, ensuring all activity remains within financial parameters and delivers measurable results.
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Conduct market research, track local competitor activity, and identify opportunities for innovation and improvement.
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Coordinate with media outlets, write press releases, and ensure appropriate coverage of Centre activities.
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Engage with the local community, clubs, and associations to build meaningful partnerships and support initiatives that reflect the Centre’s values.
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Collaborate with the broader Centre Management team to ensure marketing efforts align with operational and leasing strategies.
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Support and mentor the Marketing Coordinator while contributing to national marketing initiatives where appropriate.
About You:
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Retail experience is essential. You must have a background in retail environments, ideally within a shopping centre, retail property or retail-focused marketing role.
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Proven experience developing and executing marketing plans, events and campaigns with measurable outcomes.
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Strong stakeholder management and communication skills, with the ability to work closely with internal teams, retailers and the local community.
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Ability to manage budgets, negotiate with suppliers, and maintain a high level of organisation across multiple projects.
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Experience using customer and sales insights to inform marketing strategy.
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Confident writing newsletters, marketing content, and press releases.
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A hands-on, proactive approach to problem solving and managing a diverse workload.
Why Apply?
This is a fantastic opportunity to make a significant impact within a dynamic retail setting. You’ll work with a high-performing team and have the opportunity to bring fresh ideas to life in a role that supports both community engagement and commercial success.
Please note: Only applicants with retail (shopping) marketing experience will be considered for this position.