Head of Category Management CEE Cluster (JN -112020-1558852) Warsaw, Poland
- Responsibility and central contact person for all product-driven activities of a product category for the cluster and 7 subsidiaries
- Ensure cluster strategy alignment with BU-category strategy
- Feedback to Headquarter in terms of competition, new products, etc.
- Definition of cluster product assortment (line-up and pricing) with regard to turnover, sales volume and profitability for the cluster and subsidiaries
- Conducting market analyses (e.g. GfK-data, competitor information, customer feedbacks, consumer insights)
- Ensure state of the art product presentations at POS
- Define distribution and POS objectives together with the sales departments for all channels
- Oversee all training measures such as training plans, concept and content for the category
- Analysis of sales & turnover development and derivation of product measures & campaigns
- Leading new product launches and phase-outs
- Preparation of the annual marketing plan per category and channel (off- and online) based on market requirements
- Creation and definition of national appliance promotions
Head of Category Management CEE Cluster (JN -112020-1558852) Warsaw, Poland
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