About the Client

Our client is an established Out-of-Home (OOH) media company with an extensive portfolio of high-visibility advertising assets across Hong Kong. Specialized in high-impact commercial display networks, the company delivers dynamic media solutions to international brands, corporate clients, and leading media agencies, supported by a strong regional management structure.

Key Responsibilities

• Commercial Leadership & Strategy: Formulate and execute comprehensive sales strategies to drive revenue growth, expand market share, and maximize inventory yield across OOH media assets.

• 4A Agency & Key Account Management: Cultivate and leverage deep relationships with top 4A media buying agencies, brand marketers, and key corporate accounts to secure high-value long-term campaigns.

• Cross-Border Executive Reporting: Act as the strategic commercial lead for Hong Kong, presenting regular operational updates, financial forecasts, and market insights directly to mainland China headquarters.

• Team Leadership & Operational Oversight: Direct and mentor the local sales and client servicing teams, fostering a performance-driven culture focused on client retention and service excellence.

• Market Intelligence & Product Positioning: Track local advertising trends, media consumption patterns, and competitor pricing to optimize commercial rate cards and media offerings.

Candidate Profile

• Mandatory Background: Proven track record as a senior sales lead within a top 4A advertising agency or a leading transit/OOH media operator in Hong Kong (covering MTR, buses, minibuses, trams, taxis, or outdoor digital displays).

• Client Network: Demonstrated portfolio and strong, existing networks with 4A media planners, decision-makers, and major commercial advertisers in Hong Kong.

• Residency Requirement: Must be a Hong Kong Permanent Resident (HKPR).

• Language & Communication: Complete trilingual fluency in Cantonese, Mandarin, and English (spoken and written), with the proven ability to report directly and present strategic documentation to mainland China executives in Chinese.

• Leadership Style: High-integrity, commercially assertive leader with exceptional negotiation, presentation, and team management capabilities.