This position is no longer open for applications

Experis

Marketing Manager

San Francisco, California


We are looking for an experienced marketer to bring the live event experience to life for consumers through our mobile products. You will play a key role in acquiring and engaging users in our mobile apps. Day-to-day responsibilities include executing paid marketing programs, analyzing performance in real-time and identifying opportunities for innovation. This is an opportunity to play a critical role and have an immediate impact on the business.

RESPONSIBILITIES

Launch, optimize and scale campaigns on Facebook, Google and other mobile ad networks
Optimize targeting, bids and budget on all ad buys
Continually test new partners, campaigns and creatives to drive highest yield
Manage relationships with external partners
Own and drive A/B testing and creative optimization
Report out regularly on performance and innovation plans
Collaborate with internal Product team on setting up in-app campaigns, understanding customer behavior, key events and user trigger points
Drive ASO including testing and optimization of keywords, screenshots, app description and content

REQUIREMENTS

BA/BS required
5-6 years of experience (with at least 3-4 in mobile user acquisition)
3-4 years of experience in mobile acquisition like ad networks and app downloads
Experience promoting mobile products on Facebook/iOS/Google/ad networks
Understanding of fundamental digital/mobile ad metrics and calculations (CTR, CPC, CPM, CPA, CPI, MAU)
Exceptional analytical and problem solving skills with the ability to analyze raw data, draw conclusions and develop actionable recommendations
Passion for live events - sports/concert/entertainment enthusiast a plus

Apply Now!

About Experis

At Experis, we realize your potential can't be captured in a resume and that you're much more than a job title. We understand you're an exceptional individual with endless possibilities - and that it's not just what you can do that's important, but also what you want to do.

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