Associate Strategy Director, Demand Generation (OMG422) San Francisco, California

Associate Strategy Director, Demand Generation


The Company:

Adweek’s Global Media Agency of the Year | OMMA’s Mobile Agency of the Year | Ad Age’s 2013 Top 10 Standout Agencies

Formed in 1990, PHD is a media and communications agency with over 60 offices and 2000 staff globally. PHD is a media business that has been built on a culture of thought leadership, creativity and innovation. At our core is a strong belief that great media ideas matter. In our hearts is a commitment to lead the industry with thought provoking opinion and pioneering thinking.

The PHD network, a division of Omnicom Media Group, was created in the US in 2002 by bringing together best-in-class media specialist companies built on a foundation of strategic, brand-based media services. A top 10 media buyer in the US representing nearly $4 billion in media billings, PHD serves over 60 clients out of five offices with over 400 employees.


The Role:

Associate Strategy Director is primarily responsible to be a brand champion, producing a media product that is strategically on point and executed without flaw.


The Associate Strategy Director is expected to establish strategic direction for digital media plans and understand all aspects of communications planning. It is critical for the ASD to be self-sufficient in gathering, analyzing, interpreting, than presenting research findings from proprietary and industry tools.   The ASD is expected to build and maintain productive working partnerships with client teams, agency partners, and media resources.  As a result of those partnerships the ASD should be seen by all as a leader; acting as counsel, resource, and facilitator on client behalf with key players in the media world. This is a hands-on leader role that requires balancing between delegating responsibly and ownership of executing deliverables on time, on budget, and with attention to quality.  This role leads the team in terms of establishing priorities, morale, energy level, and quality standard. The ASD will partner with Human Resources to assess talent, set performance goals, supervise-coach-provide routine feedback against performance expectations, advocate learning and development. Above all – the ASD needs to be able to motivate and guide the teams.


It is expected that the candidate has a high level understanding of the total digital ecosystem and the roles each of the digital platforms play in the daily lives of business leaders.  Key to this role is the ability of the ASD to connect the band requirements to the target audience, leveraging media tools to uncover key insights to activate the media strategy for various campaigns throughout the planning year.



  • Strong client leadership, agency relations development and publisher collaborator
  • Professional presence at all times, and can lead the team by example
  • Resourceful and analytical thinker – able to work with analytics leads on both client and agency teams
  • Excellent presentation skills: Conveys thoughts, ideas, feelings and decisions in a clear, concise and appropriate manner. Demonstrates both good verbal and written skills. Is a good listener

Category experience:

  • Experience in B2B, and technology required
  • A minimum of 5 years’ experience with Demand Generation tactics and innovative strategies

Management Experience:

  • 6 years’ experience managing and leading a team of passionate and dedicated media professionals across both generalist and digital areas.

Media Experience:

  • 8 years’ experience in media planning
  • Knowledge with 3rd party research tools is essential in this role.

Must be proficient in media terminology, media math, calculations and KPI development.


Core Competencies:

Cluster: Action


Brings creative ideas that meet needs, solves problems and drives the business strategy.  Can  facilitate brainstorming.  Open to the ideas of others. Can project how potential ideas may play out in the marketplace.

Cluster: Interaction

Opportunity Focused

Identifies opportunities to increase individual and organizational performance or results by consistently looking at ways to improve processes and work flow. Remain solution-oriented even in the face of disappointment and adversity.

Cluster: Leadership


Considers a broad business context for the development of challenging and realistic goals. Creates a direction for the organization and devises the plans for short-term and long-term vitality, grow and success. Strong analytics and data management skill set. Able to work with analytics teams on both client and agency side to develop cohesive and effective reporting for campaigns.

Environmental Awareness

Understands industry trends and their potential impact on our organization. Maintains a stable of sources for  real-time information that can affect our industry and our company. Knows our position in the market place and works to exploit it.


Cluster: Personal Impact


Demonstrates a realistic knowledge of self—strengths and weaknesses. Is self-confident and true to their convictions, yet open to alternative perspectives and constructive feedback. Able to work in a productive manner at all times.


Cluster: Management

Planning and Organization

Creates a plan that organizes and aligns resources in order to accomplish objectives within an established timeline. Handles unanticipated events and situations effectively by having an alternative plan of action. Efficiently manages multiple demands and competing priorities, and can delegate effectively. Must have accomplished communications skills; on the phone, email and presentations.


Intelligently manages the reward/risk ratio. Takes responsibility for making timely and well-analyzed decisions. Confirms conclusions and takes actions based upon the facts, available resources and our organizational goals and values.