Salesforce Specialist (BBBH8868) Camden, England
Are you a Salesforce/Exact Target specialist? Are you passionate about training users and keeping up to date with new product features? This role could be a great move for someone with strong experience in Salesforce who is looking to manage internal and external teams to optimise the company's use of Salesforce.
You will manage the relationship between Salesforce and the internal marketing teams to ensure the product is being fully optimised for best practise.
What you will do...
- Exact Target Product Owner:
Managing the account and keeping the business informed with updates and product
feature releases. - Manage the release of new product features with the necessary departments.
- Optimise Journey builder and automation of core workflows
- Improving and optimising email templates for both mobile and desktop
- Monitor IP Addresses and Sender Domains in order to maximise Email Deliverability
- Ensure the maintenance of Return Path Certification
- Ensure all 3rd party comms channels are fully optimised
- Manage the relationship with the internal mobile team so that updates and
optimisation are actioned - Stays current with best practices, strategies, and industry standards related to email
– including templates, compliance and spam regulation and shares email program
insights and recommendations with marketing managers and colleagues. - Demonstrate a key understanding of improving existing functionality with 3rd party
integrations and establishing new 3rd tools on the market - Define reports to measure success trends, delivery and ROI on all communication
channels with the customer, and communicate results back to the Company - Optimising data cleansing processes throughout the team.
- Ensuring tracking tags are in place for the team via Google Analytics
- Use Google Analytics/Cubes to monitor daily activity
What you need...
- Strong experience working with Exact Target/Salesforce Marketing Cloud
- Knowledge of email marketing
- Understanding of responsive email design
- Experience in product marketing
- Experience in training others and presenting to senior managers
- Desirable experience - worked on an ESP migration
Please apply with your CV and we will be in touch with further details of the role if your experience looks suitable.