Trade Marketing Manager, Rayovac

Location:  Middleton, Wisconsin

Division Information

Spectrum Global Batteries & Appliances Division participates on a Global basis in small electric appliances, batteries, lighting, shave/groom appliances and accessories. Our well- known brands include George Foreman®, Black+Decker®, Farberware®, Breadman®, Rayovac®, Juiceman® and in Europe Russell Hobbs® and Remington®. Our products appeal to consumer trends for healthy eating, stay-at-home cooking, portable power, creating today's new hair style and much more. We distinguish our product offerings from the competition by employing forward thinking, innovative technologies matched with a strong understanding of consumer needs to bring to market high quality, superior products that delight the end user.

Job Summary

This individual will be a lead member of the Marketing team at our World Headquarters office in Middleton, WI. The Trade Marketing Manager functions as the liaison between Sales and Product Marketing to drive sales and increase online presence. This person is charged with the contributory responsibility of further expanding the distribution and sales of all GBA products through imaginative, creative promotional activities and through the development of analytical, fact-based selling stories. These activities make up a major promotion of the incumbent's daily workload. This position carries contributory accountability for every aspect of the organization and development of promotional concepts that cover GBA products. This includes being totally aware of competitive programs, packaging, pricing, etc.

Primary Duties & Responsibilities

  • Address the Needs of National Sales Channels to Drive Volume and Profits for the Customers While Meeting the Needs of Their Shoppers Including:
    • Channel-Specific 4Ps
    • Product Offering/Mix
    • Channel Specific Promotional Strategy
    • Pricing and Margin Requirements
    • Address Emerging Online/Social/Digital Marketing Program Needs
    • Establish Objectives With Sales Partners and Product Marketing Partners
    • Participate in Account-Specific Meetings
  • Know The Business:
    • Review POS/Nielsen Analyses (Weekly, Monthly)
    • Develop Intimate Knowledge Of Key Customer and Sales Team Initiatives
    • Understand Both Top Priorities, Hot Buttons, and Challenges
    • Competitive Analysis
    • Price Monitoring
    • Track Promotion Effectiveness

Education and Experience Profile

  • Bachelors BS/BA required (Business or related field a plus)
  • Minimum 5 years of Sales/Category Management Experience in a peer CPG or related environment

Required Skills

  • Strong communication and written skills.
  • Strong analytical abilities.
  • Strong presentation skills.
  • Ability to organize and manage multiple, time-sensitive projects.
  • Ability to work well in a team setting and with various levels within organization.
  • Strong working knowledge of Word & Outlook. High proficiency in PowerPoint & Excel required.
  • Ability to know/learn order entry system (SAP) and be fluent in internal processes in a timely manner.
  • Syndicated Data: Proficient experience in using AC Nielsen, IRI, or similar market and household panel data.

Work Environment

Working conditions are normal for an office environment.


The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.


Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.

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