Sr. Manager Programmatic Media (Accuen) Chicago, Illinois

Position: Sr. Manager of Programmatic Media

Position & Responsibilities:

The Sr. Programmatic Buyer is responsible for monitoring campaign performance and assisting the Strategy Supervisor in maintaining agency relationships.  They must possess excellent active listening skills to understand brand needs and translate those needs into campaign objectives.  Once a campaign is underway, Sr. Buyers evaluate performance daily to ensure brand goals are met or exceeded.

The Sr. Programmatic Buyer reports into the Director of Programmatic Buying.

Responsibilities include:

Performance Management

  • Own daily operation and master Buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
  • Actively optimize and manage client campaigns including: strategy development, project management, and optimization log upkeep
  • Actively leverage and improve established processes, documents, checklists, etc. that ensure efficient procedures and continual improvement for both new and existing clients.
  • Communicate and liase with our partners (technology, media, and data) to oversee the launch and ongoing execution of campaigns
  • Daily review of campaign performance to develop optimization recommendations and implement campaign recommendations, either directly or through partners

Account Management

  • Partner with Account Management to work with agency account teams to develop best in class solutions to improve client campaign performance and drive insights
  • Provide strategic insight to develop long term execution plans from client’s stated business objectives and implement those plans
  • Direct Data Sciences team to identify and deliver ad hoc reporting needs as relates to understanding current performance and finding opportunities to deliver better performance for brands

Organizational Management

  • Lead and effectively manage a team of Buyers and facilitate each team member’s development providing ongoing coaching, feedback and career growth
  • Train team members and others on Programmatic Buying best practices
  • Participate in broader organizational leadership initiatives (e.g. Operating Team, Task Force) ensuring successful implementation and execution by modeling organizational and leadership capabilities

Required Experience and Education:

  • Advanced understanding of Ad Trafficking
  • Advanced understanding of Digital Advertising (Display, Search, Social, Mobile)
  • Bachelors degree in: operations research, mathematics, economics, statistics, physics, engineering, communications, marketing, or advertising.  Master’s degree a plus
  • Experience working with Microsoft Office products
  • Advanced Excel/spreadsheet capabilities, macro/VBA experience a plus
  • 3-6 years of work experience

      Required Skills:

  • Self-starter, capable of setting goals and reporting progress against them
  • Account management, including demonstrated excellence in managing and prioritizing multiple projects in a client-service business
  • Data analysis in Excel, including Pivot Tables & basic statistics.  Experience with SPSS, SAS, Cognos, Business Objects or other BI & statistical toolsets a plus.
  • Strong leadership & communication skills
  • Team player
  • Strong organizational navigation – able to manage and prioritize multiple projects and work well with a matrixed organization
  • Self-starter, capable of setting goals and reporting progress against them
  • Problem solving and attention to detail in a multi-tasking, fast-paced business  
  • Be confident in analyzing and acting on marketing data

 

 

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