Analyst, Campaign Analysis (44028) Chesapeake, Virginia

Position Details
The Campaign Analyst works closely with Manager, Campaign Execution to ensure real-time tracking of operational metrics that drive Regional results. Partner with the center Campaign Management team to execute campaign strategies. Activities include working with cross-functional Regional teams in the planning and implementation of direct marketing programs and testing strategies. Customer and non-customer contact management; rectify campaign issues, create Ad hoc analytics and reporting.

Job Responsibilities:

1.Provides detailed and summarized reports and analyses of marketing activities and initiatives
2.Use basic statistical analyses to create actionable insights based on data from customer transaction databases
3.Performs statistical data analysis, predictive models and ad hoc anlyses using standard and advanced statistical techniques (e.g. regression, CHAID, factor, ANOVA, and clustering analyses
4.Collaborates with key functional areas including Field Marketing and Information Technology to implement projects, complete tasks, and fulfill plans to ensure timely and efficient financial analysis and reporting for campaigns
5.May develop reports to fulfill data needs related to marketing initiatives
6.Assists with customer and non-customer contact management initiatives
7.Works extensively with UNICA management system
8.Creates reports and presentations that address high-level business issues
9.Ensure the quality and timeliness of deliverables that meet internal stakeholder expectations
10.Collaborate with other members of the Region marketing organization to implement process improvements, facilitate knowledge sharing, and educate colleagues on data-driven decision making.

Minimum Qualifications:

1+ year of experience preferred in related field (marketing, product management, or analytical field)
Education and/or experience in data mining, predictive modeling and analysis experience with SQL/Oracle
Education and/or experience with large data sets and creativity to develop innovative analytical solutions
Strong knowledge of Microsoft Word, Excel, and PowerPoint
Strong ability to organize, analyze, interpret, and disseminate information
Track record of effectively partnering across different teams in organizations

Perferred Qualifications:

Degree in related field highly desired
Microsoft Project experience and knowledge
Strong problem solving ability
Highly analytical
Strong communication skills
Career Level: 34
Grade: P5
Location: Herndon or Chesapeake, VA

Dept/Org Scope & Impact - Entry level professional contributor on a project or specialty work team; Work is similar to that performed by senior-level employees in support/paraprofessional roles without degrees/certification to gain practical exposure to application of theories/principles of specialized area; Work is of limited scope, typically on smaller, less complex projects/ assignments or providing support for larger projects/ assignments that have department and area impactPerforms basic tasks and functions for professional field of work; Works in compliance with established procedures and/or protocols. Identifies and resolves readily identifiable, clearly-defined problems; Demonstrates skill in data analysis techniques by resolving missing/incomplete information, inconsistencies/anomalies in routine research/data

Problem Complexity - Performs basic tasks and functions for professional field of work; Works in compliance with established procedures and/or protocols. Identifies and resolves readily identifiable, clearly-defined problems; Demonstrates skill in data analysis techniques by resolving missing/incomplete information, inconsistencies/anomalies in routine research/data

Autonomy - Nature of work requires general supervision; exercises judgment; may be paired with a mentor; Work typically involves regular process checks or review of output by a coworker and/or supervisor

Knowledge - grasp of professional principles and skills. Knows and effectively uses fundamental concepts, practices, and procedures of particular area of specialization

Influence/People Leadership - May provide general guidance/direction to or train junior level support personnel

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