Cox Business Field Marketing Manager (43178) Norfolk, Virginia
|Salary:||USD66000 - USD87000 per year|
This role provides general support to the Cox Business team relative to the implementation and execution of marketing programs and initiatives in a specific CB market(s). Focus of this role is on acquisition and retention marketing to grow Cox Business revenue and retain/grow existing commercial business customer base. The role is tasked with supporting all CB sales channels (inbound, outbound, feet-on-the-street, retail, and third-party) and all customer segments (SMB and Mid-Market/Large Local).
1.Leads, develops, coaches and facilitates performance planning and evaluation for marketing specialist role.
2.Oversees the day-to-day operation of the acquisition and retention marketing efforts for all Cox Business products in assigned markets.
3.Works with national strategic partner to plan, develop, and execute a quarterly media strategy and tactical placement of Cox Business marketing content across all media (TV, Radio, Print, Outdoor, Bill Inserts and Online/Digital) in support of commercial acquisition and retention marketing programs.
4.Leads development of local marketing campaigns in support of mid-market channels.
5.Works with Atlanta Online Marketing and Social Media team to make recommendations for content updates, coordinate content postings and updates for both Internet and social media sites.
6.Develops and manages events/sponsorship calendar(s) and expense model in coordination with local residential marketing and public affairs teams.
7.Manages and implements internal communications programs to the sales channels and assists in the development of overall strategy and messaging.
8.Serves as business services liaison with market communications and public relations team to ensure Cox Business has adequate coverage in local communications programs.
9.Manages to and maintains the Cox Business marketing expense budget.
10.Measures and evaluates acquisition and retention marketing program effectiveness and provides feedback and reporting to marketing team and senior management to ensure optimal unit growth and maximize revenue.
11.Works with Marketing Analyst to perform ongoing analysis of performance, including tracking and analyzing marketing promotions, weekly monitoring and report of actual performance to budget and forecasts
12.Works with Product Marketing Team to develop and implement programs designed to increase sales channel knowledge about the product line and coordinates efforts with product marketing managers on marketing programs, budgets and calendars for most effective use of marketing resources.
13.Achieves marketing plan milestones with effective project management skills including program metrics, analysis and reporting to continually improve processes.
14.Cultivates positive working relationships with boundary partners and vendors in order to maximize funding support and promotional opportunities; develops joint events and advertising efforts where practical.
15.Assists in the accomplishment of company objectives by performing other related duties as assigned.
16.Reports to Director, CB Field Marketing
-Bachelors's degree in related field or equivalent work experience
-7+ years of experience required in related field (i.e. Marketing, Sales, Sales Operations, etc.). 5+ years of experience required if candidate possesses a related advanced degree (MS/MBA or above).
-Demonstrated knowledge of Video, High-Speed Internet and Telephony products.
-Requires strong knowledge of Microsoft Word, Excel, PowerPoint, SPSS, SAS, etc.
-Excellent interpersonal and collaborative skills to work effectively with teams throughout organization
-Strong presentation skills and financial business acumen. Excellent analytical skills, including database and/or statistical modeling experience
-Excellent organizational, and time-management skills, including ability to effectively prioritize assignments
-BS/BA degree in related discipline strongly preferred (i.e. Marketing, Business, etc.).
-2+ years of experience in a management role overseeing people
-Prior experience in supporting Sales and/or Marketing preferred
-Experience in telecommunications industry desired.
Location: Chesapeake, Virginia
Hours: Typical Business Hours: Monday - Friday; 8:00am - 5:00pm
Pay: $66,000 - $87,000
For more information about Cox Communications and its subsidiaries, please click here
www.cox.com, www.coxmedia.com, www.coxbusiness.com.
Statement to ALL Third Party Agencies and Similar Organizations:
Cox Communications accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox Communications employees, or send to any Cox Communications facility. Cox Communications is not responsible for any fees or charges associated with unsolicited resumes.