Digital Marketing Co ordinator (944053) Kingston Upon Hull, England

Salary: GBP18000 - GBP24000 per annum

Digital Marketing Co ordinator £18,000 to £26,000

 

We are currently looking to speak with experienced Digital Marketing Co ordinators on behalf of a leading business in Hull this is a fantastic opportunity to join a large marketing team with a wealth of experience. You will assist in the management, development and analysis for the companies PPC accounts and other E – commerce marketing channels including email marketing, content marketing, social SEO and shopping feeds.

 

Key responsibilities

 

  • Plan, manage and optimise PPC, Email, Affiliate, Referral & Direct Marketing Channels
  • Create reach and engagement strategies for social media channels
  • Create & manage customer retention programmes
  • Develop customer personas to produce targeted marketing campaigns
  • Collaborate with Brand Coordinators to optimise the website for SEO, supporting both organic & paid search
  • Produce insights through actionable reports
  • Create briefs to the Creative department
  • Identify new business opportunities through keyword research & trend analysis
  • Create & manage competitor marketing analysis
  • Help prepare annual budgets & monitor performance against them
  • Keep up to date with digital marketing technology & opportunities, implementing where necessary

 

 

Knowledge and Skills

 

  • Understanding of core digital marketing principles (SEO, PPC, Email, Affiliate, Referral & Direct Channels)
  • Excellent numeracy & analytical skills
  • High standard of computer literacy
  • Experience of using Microsoft Office, especially Excel
  • Good standard of spelling & grammar
  • Ambitious & self-driven
  • Ability to work using own initiative
  • A professional and methodical approach
  • Google AdWords or Bing certified
  • Advanced understanding of PPC management and search methodology
  • Advanced understanding of Google Analytics
  • General understanding of UX/UI
  • Basic understanding of HTML

 

Please apply now!

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