Corporate VP, Strategic Marketing/Market & Consumer Engagement (7248BR) New York, New York
Corporate VP Strategic Marketing role will report directly into the VP of Marketing & Consumer Engagement for the Marketing & Communication Division within the Insurance Organization. This position opportunity will be Marketing Generalist to fill a key leadership position within a large-scale, strategic corporate initiative to improve overall customer experience.
This role is located in the corporate headquarters of New York City.
Primary Essential Accountabilities:
•Provides strategic oversight for the cross-functional implementation of new business tools, processes and governance structure to facilitate improved customer experience.
•Leads a cross-functional team in identifying strategic needs and setting implementation priorities.
•Plans, schedules and monitors work plans for assigned team members to meet initiative objectives and complete assigned projects.
•Takes hands-on approach to define and deliver milestone achievements
•Able to simplify complex challenges and effectively prioritize (i.e. separate essential next steps from potential future next steps)
•Manages an outside consulting agency to leverage their technical and operational experience for the benefit of the larger strategic initiative
•Thinks innovatively to improve collaboration and decision-making across functions and departments
•Facilitates decision-making and input from business and technology specialists to align project decisions with business needs
•Identifies opportunities for greater operational efficiency, accelerated learning and faster implementation
•Evaluates processes, resources and governance structure to ensure progress
•Works with leaders across business areas to assure a smooth transition from high level design to project development.
•Establishes team goals and targets
•Reviews completed work for adherence to standards, reusability and modernization.
•Identifies and plans resources to meet project demands
•Establishes culture around effective communication and decision-making across the initiative working team
•Coordinate a cross-functional team of up to 20 people.
•Frequent oral and written communications with Company employees and with people outside Company (e.g., equipment/software vendors).
Essential Requirements and Experience:
•Five plus years of relevant experience in Marketing within Insurance /Finance Industry preferred
•Bachelors degree required
•Requires in-depth and/or breadth of expertise in Marketing Product to help develop the solutions for current/future client needs.
•Basic understanding of the Insurance Organization businesses and the products sold within Insurance Industry.
•Analytical/ Strategic thinkers with a deep understanding of Marketing Campaigns. Analyzing data, evaluating financial risks of current/future Client Marketing needs.
•Ability to think outside the box - to find innovative and creative solutions to complex business problems
•Ability to work both independently and as part of a broader leadership team
•Leads highly visible multidisciplinary project teams, initiatives, processes or manage vendors; provides thought leadership for team
•Collaborative Team Player who has demonstrated ability to work well across organizations
•Strong organization skills, strong interpersonal and communication skills
Decision Making/Nature of Impact
•Responsibility for making and driving significant decisions that impact the strategy and performance within Life Products of the Insurance Organization.
•Communicates complex ideas, persuades and negotiates with others, often at senior levels to adopt to a different point of view
Marketing & Communication – Insurance
The Marketing and Communications will drive the initiatives for both the Insurance Group and Agency. Expand the market for our products through targeted marketing and lead generation strategies that are executed both by the team.
Founded in 1845 and headquartered in New York City, New York Life Insurance Company is a Fortune 100 Company and the oldest and one of the largest mutual life insurance companies in America. New York Life maintains operations in all 50 states, as well as Mexico and Taiwan, through a network of more than 17,000 agents and more than 10,000 employees. The Company holds the highest financial strength ratings currently awarded to any life insurer from the four principal rating agencies A.M. Best, Fitch, Moody’s and Standard & Poor’s. In 2011, New York Insurance Company led the industry in new individual life insurance sales for the third year in a row, with a market share of 10.7%.
The company serves its customers through its two major business units: the Insurance Group and the Investments Group. On consolidated basis, total insurance sales reached $1.3 billion in 2011, a company record. Investment sales, also on a consolidated basis, totaled more than $51 billion. Total assets under management at year end rose to a record $338 billion. The company paid out more than $7.6 billion in benefits and dividends to policyholders in 2011. Surplus and asset valuation reserve increased by $1 billion, or 6.4%, to a record $17.9 billion.