Sr Marketing Manager (LEX0087W) Dayton, Ohio
Manage marketing mix concepts of brand messaging and positioning, brand architecture and customer segmentation to develop marketing strategies which drive brand and product equity, revenue and profitability. Advanced knowledge of and ability to develop and apply marketing strategies to marketing plans and tactics. Perform as a marketing leader for the marketing team.
-Owner of marketing plan including the development of the strategy, tactic mix, performance forecasts/results, and marketing research as necessary to achieve business goals.
-Advanced ability to develop and apply brand positioning and messaging, brand architecture and tactic mix, competitive assessments, SWOT Analysis and customer segmentation.
-Advanced ability to develop a marketing strategy for areas of responsibility which aggressively drive the business forward
- Development and execution of marketing tactics in an exceptional fashion
-Development and execution of new product and/or product enhancement launch plans and roll out to sales and customers.
-Assume the brand lead role for special marketing projects as needed.
-Alignment with the Marketing function area needs (Public Relations, Direct to Customer, Event Management, Internal and External Creative Services,Web, Social Media)
-Achieve marketing forecast goals including leads driven and revenue generated
- Manage to approved budgets
-Monthly marketing reports, including campaign calendars, campaign performance and pipeline analysis and financial reports.
-Clear communication of plans and alignment to internal and external stakeholders, including senior level management, and persuading others to support ideas.
LexisNexis Legal & Professional (www.lexisnexis.com) is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis� and Nexis� services. Today, LexisNexis Legal & Professional harnesses leading-edge technology and world-class content, to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organizations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business. Part of Reed Elsevier, LexisNexis Legal & Professional serves customers in more than 100 countries with 10,000 employees worldwide. LexisNexis, a division of Reed Elsevier is an Equal Opportunity/Affirmative Action Employer.
-Knows and applies marketing mix concepts (brand positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives/strategies, customer segmentation, social media concepts, brand and product messaging).
-Advanced knowledge of procedures and marketing mix elements that drive required results and positive brand equity.
-Knows and applies marketing strategies
-Understands sales process and general sales/marketing demand generation funnel and lead/opportunity pipeline progression
-Establishes courses of action for self and others to ensure work is completed efficiently.
- Possesses strong project management and organization skills, including the ability to prioritize a robust workload.
-Conveys information and ideas in a clear, meaningful, and timely manner, providing information to ensure understanding; solicits input from the audience during the communication.
-Understands complexities and interdependencies of information and events to develop more effective solutions and ideas.
-Generates alliances internally and externally by continuously identifying and acting on those things that will create success for company and its customers, partners, community.
-Develops and uses collaboration for purpose of accomplishing work objectives; develops relationships with other individuals by listening, sharing ideas, and appreciating other’s efforts and point of views.
- Leads by example, demonstrating command and control over areas of responsibility
- Continuously adds value by generating new ideas, proactively researching best practices to implement
-Persuades others to support or agree with an idea, issue or position.