Project Manager, Qualitative Insight (841) Los Angeles, California



Project Manager, Qualitative Insight



San Francisco, Los Angeles  and/or New York



Qualitative Project Managers work across a clearly defined range of “classical” project types, taking ownership of specific parts of a project and progress them under the guidance of senior members of the team.

This person will spend 95% of his/her time on Qualitative skill related activities primarily in addressing clients’ brand and shopper insights needs as they relate to Hispanic consumers in the US. This includes consumers across all ranges of the acculturation spectrum.



·         Developing & maintaining a clear understanding of the purpose of Qualitative research and devising approaches to straightforward Qualitative projects using current tools and methodologies.

·Delivering specific parts of Qualitative projects e.g. recommending the appropriate method (i.e. in-depth, group, online qualitative, ethnography, etc.), design recruitment specifications, writing discussion guides, creating analysis templates, conducting focus groups and in-depth interviews etc.)

·         Briefing the Operations Team appropriately and liaising with them throughout the project to ensure the highest quality of respondent participation, project management, and data.

·         Moderate comfortably and effectively in Spanish and English.

·         Brief your own analysis and distillation of insight and pulling this together in presentation format.

·         Under leadership of senior team members, effectively supporting clients’ strategic objectives by building beyond what was heard in field to identify strategic implications.

·         Listening and communicating directly, in an effective & thoughtful manner, with both junior and senior clients.



A highly energetic and resourceful team player who is a polished project ‘doer’ and moderator, looking to develop their problem-solving and creative thinking skills to deliver cutting edge solutions as part of a close and highly experienced team who love a challenge.

Strong experience: with 4-5yrs experience ideally agency side, showing a solid understanding of Qualitative methodologies and keen to develop their skills further in new methodological approaches and analytic frameworks.  Experience conducting complex ethnographic research projects in a consumer setting, ideally in global markets; candidates without consumer ethnographic experience will not be considered. – Must be fluent in Spanish and English (written and verbal).

Fascination for people: an irresistible desire to understand people’s motivations, desires, hopes, fears and dreams

A compulsive deep diver: naturally nosy, with a love for going beyond the obvious and the mental agility to look for the best solutions from multiple perspectives

Superb organizer: always on top of the detail, proactive, forward-thinking with exceptionally good project and team management skills

Excellent communicator: able to listen and understand clients, consumer and colleagues and in turn presents insights both verbally and written in a crisp yet fluid tone.

Brand fanatic: with a real passion for and understanding of the role brands play in people’s lives and the ability to translate this into action

True team spirit: thrives on working as part of an enthusiastic and energetic team, inspiring others and keen to learn new skills from other disciplines to drive thinking further

Intrepid outlook: have sought to broaden their horizons via work, social or personal exploits, showing true grit and a desire to push themselves outside of their comfort zone. Languages would be an additional asset, although not compulsory



Leading light: the opportunity to work for one of the leading marketing insight and brand consultancies in the world, with all the benefits of being part of an extensive international network and the WPP group.

Inspiring people: all our people have exceptional and diverse backgrounds, research and brand experience so there is a wealth of wisdom to learn from as well as the opportunity to inspire others

Generous package: you can enjoy extensive benefits such as Private healthcare, Mind & Body allowance and Sabbaticals to name but a few

Mentor mentality: we operate a buddy-system, where everyone is appointed a mentor to ensure they are well nurtured and able to perform to the highest standards

Training: tailored to individual’s needs to equip them with the skills and knowledge to drive their own development and push thinking further for our clients

License to play: a fun and social environment, where play and experimentation are strongly encouraged – anything that broadens horizons, builds team spirit and sparks inspiration is highly valued