This position is no longer open for applications

Senior Marketing Manager

Senior Marketing Manager (BBBH11271) London, England

Salary: GBP55000 - GBP55000 per annum

Are you a Senior Marketing Manager with a specialism in B2B lead generation?

Want to work with big enterprise clients in a highly autonomous role?

Then this could be a fantastic fit for you!

This company is a leading procurement platform that encourages new ideas and welcomes people who challenge the status quo. You'll be be part of a dynamic marketing team working closely with international sales teams.


Your mission:

You love generating and identifying leads! This will be your main focus but you'll also support the sales teams with your marketing expertise, as well as coordinating events and working with a PR agency.

  • Create and execute content based lead generation campaigns including: planning, targeting, creative, tracking and analysis
  • Work with agencies to create impactful content to drive leads
  • Use Marketo, including for lead nurturing
  • Lead tracking and internal reporting
  • Champion brand consistency
  • End to end production of brand material, including copy-writing and liaising with our creative agency
  • Work with sales teams to produce and optimise a range of sales materials for different stages of the full sales pipeline
  • Work closely with the sales teams to understand challenges and identify opportunities, track leads and increase conversions
  • Update and improving the website, increasing leads
  • Be responsible for the event schedule including budget, planning, branding and logistics as well as lead maximization and ROI
  • Work with our PR agency to create and execute a PR calendar 

 

Experience:

  • Minimum 5 years B2B marketing or lead generation experience
  • Evidence of successful lead generation in B2B
  • Experience of tools including (or similar to) Marketo, SF, Google Analytics, Lead Forensics, LinkedIn Campaign Manager as well as ABM platforms, content syndication platforms, CMS and design tools
  • Excellent copy-writing skills and attention to detail
  • Excellent communication and organisational skills
  • Energetic, hands-on and happy to travel as required

 

Benefits

  • Bonus
  • 25 days annual leave
  • Pension
  • Global overseas travel

 

This innovative company offers an excellent work environment and is committed to helping their employees reach their full potential. Apply today!

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