Research Manager, Primary Research and Insights (OMG2060) New York, New York

 

RESEARCH MANAGER, Primary Research & Insights    
 
 
Annalect – NYC office
 
Working with numerous Fortune 50 clients from all brand categories, and drawing from the vast parent company resources of Omnicom, Annalect was formed in order to push the envelope within the data management, technology and analytics space. With an extensive global footprint and hubs in New York, London and Singapore, Annalect brings together a talented mix of over 450 right and left brain thinkers that are pioneers in technology, digital and research. They include data scientists who have consulted across the globe, user experience experts who have produced both consumer facing and highly technical trade interfaces, PhD mathematicians with decades of combined experience, search and display planner/buyers with their pulse on the marketplace and research gurus who help bring brands to life.  The Annalect offering is an end-to-end marketing technology solution that begins with data and ends in activation. There are several key players within each discipline that steward this process. The end result for clients is value.
Annalect is seeking a creative and motivated full-time Research Manager in our NYC office. Innately curious with a passion for understanding consumer trends, the Research Manager will be responsible for designing and executing research from project inception through analysis for Primary Research & Insights, Annalect's in-house custom research group.  Working across Omnicom Media Group's diverse portfolio of clients, knowledge is required in selecting the appropriate qualitative or quantitative methodology and research partner to meet business objectives.  
 
The key functions of the Primary Research & Insights group include client-specific research, Agency proprietary custom research on timely consumer and/or media-related topics, new business research initiatives, and consulting for clients and internal teams.  The person in this role, along with other research team members, often helps clients and internal client teams to crystallize research objectives and develop appropriate research designs shared through formal proposals.  Further, the Research Manager will develop or assist in the development of the research instrument (i.e., discussion guides, questionnaires, etc.) and will work closely with vendors and internal project team members to ensure the successful execution of the research. The person in this role should be well versed in the research process which includes research design, overseeing project fieldwork, reviewing the collected data, authoring reports and making business-oriented recommendations to the sponsoring client.  Additionally, there will be times when this Manager will be needed to customize secondary analyses for clients. While the role will work across all media channels, experience working in the digital landscape is desired, preferably in digital media or digital research (e.g., executing digital campaign effectiveness/brand studies, or research in the social or mobile space).
 
 
Duties and Responsibilities
 
Glean insights from data surrounding consumer trends, media trends, campaign effectiveness, multi-cultural, motivations and barriers, and global research
Spearhead thought leadership initiatives such as consumer pulse reports, research vendor assessments and POVs
Understand the needs of clients and internal client teams, and be able to provide them with appropriate and precise solutions (e.g., provide methodological expertise; develop a measurement solution, etc.)
Write proposals, questionnaires, discussion guides and research reports
Develop and manage project schedules and vendor expenses 
Schedule and coordinate internal and external resources 
Oversee project fieldwork and review data quality
Formulate and implement analysis plans 
Author analyses in ppt format (i.e., deriving insights from data and telling a narrative/story)
Mentor and manage junior staff, delegating tasks and encouraging career development
Field research across numerous clients and industries
 
 
 
 
 
 
Skills and Specifications
 
Strong analytical and critical thinking skills, must be able to interpret data, discover consumer-driven insights, and translate complex findings into actionable marketing implications 
Outstanding communication skills – excellent writer, strong presenter and highly-skilled negotiator
The ability to collaborate and work as a team
Reliable work ethic
Experience in client and vendor management
Expected to be proactive and proficient in trouble-shooting and developing solutions
Strong organizational skills and ability to juggle multiple projects while working under tight deadlines
Flexibility to travel, should this be required on a project by project basis
Position will report into Primary Research’s Group Director
 
 
Education and Qualifications
 
Minimum of a Bachelors degree -  Advanced degree preferred
A minimum of 5 years research experience in either Market, Consumer, Social Science, or Advertising industries 
Expertise with Excel, PowerPoint, and SPSS 
Experience working in the digital landscape
Knowledge of the media planning and buying process a plus