Manager, Marketing - Retention Tailoring (43500) Chesapeake, Virginia
The Retention Tailoring Manager is responsible for tailoring center developed retention, loyalty, and upgrade campaigns and marketing programs to generate customer (PSU) and revenue growth in the residential segment. Generates upgrade sales leads for all sales channels (call center, web commerce, retail partner locations) utilizing mediums that may include television, direct mail, print, radio, web to expand market share and to increase revenue. Works closely with product marketing and media teams to execute appropriate messaging and tactics for existing customers. Provides support to overall marketing strategy.
-Collaborates with corporate retention team to develop and implement programs to increase existing customer revenue and loyalty and reduce customer churn
-Implements and assists with the development of strategic and tactical marketing programs to ensure that the system achieves revenue, net gain and margin contribution goals.
-Leads customization of center-developed upgrade campaigns using varied mediums and channels to successfully promote and increase awareness of Cox Communications and its products and services.
-Develops cross channel messaging plans for the region. Provides input to split signal messaging plan.
-Develops and manages retention program calendar to meet marketing goals and strategies.
-Measures and evaluates creative and campaign success. Provides feedback to marketing group or agency partner.
-Researches and analyzes region consumer behavior and preferences to determine trends and identify opportunities to increase customer loyalty.
-Leads project activities to ensure on-time delivery and within established budget.
-Prepares annual region retention budget and monitors operational expenditures through analysis of retention program performance.
-Collaborates with field/channel team and other departments to ensure program effectiveness and to identify areas of opportunity to drive increased customer loyalty through all customer touch-points
-Tracks marketing expenses against budget, and reports variances.
-Leads, coaches, motivates and develops employees
7+ years of experience required in related field (i.e. Marketing, Advertising, Communications, etc.).
5+ years of experience required if candidate possesses a related advanced degree (MS/MBA or above).
Requires excellent analytical, organization, communications, project and time management skills, including the ability to effectively prioritize assignments
Prior experience leading marketing retention efforts, particularly in a competitive industry
Ability to multitask, meet urgent deadlines, handle multiple priorities
Agility and flexibility while continuously responding to changing business needs
Results and profit-oriented, with ability to balance and prioritize business considerations and recognize budget implications of strategies
BS/BA degree in related discipline strongly preferred (i.e. Marketing, Business, etc.).
2+ years of experience in a management role preferred
Cox Residential or CB Marketing experience
Cox Communications and its subsidiaries are Equal Opportunity Employers. We have a tradition of encouraging a wide diversity of talents through a broad range of hiring practices. Please note those individuals submitting resumes online or by mailing a resume are not considered an applicant for employment until a signed employment application form is completed, usually at the time of interview.
For more information about Cox Communications and its subsidiaries, please click here
www.cox.com, www.coxmedia.com, www.coxbusiness.com.