Digital Media Sales Manager (44234) Omaha, Nebraska
.Digital Media Sales Manager
Primary objective is to meet or exceed digital media revenue goals through a team-based, consultative approach to sales. Responsible for development, focus, and momentum of digital media sales efforts and revenue generation. Works in partnership with sales to identify clients digital marketing needs and integrate them into a sales solution. Directs the launch, training, sales and analysis specific to current and future digital media products. Responsible for rolling out all National marketing campaigns provided by corporate as well as creating and managing new partnership relationships to generate sales. Ensures corporate and regional sales & marketing strategies are implemented for all offerings.
` Responsible for focus and momentum of digital media sales efforts and revenue generation, working directly with other sales managers, sales consultants, Marketing, Research, Sales Services and other Cox entities.
` Partners with sales consultants on sales presentations & proposals to ensure that clients receive the appropriate digital media products, services and rates to meet their business needs.
` Coordinate sales efforts, develop multi-product marketing solutions, and communicate changes in direction, products, expectations, processes, and standards as they pertain to digital media.
` Partners with sales leadership and sales consultants in the development and achievement of digital media strategies, product revenue budgets.
` Drive sales, packaging and launch of Digital Media efforts
` Develop Digital Media opportunities to drive new revenue
` Partners with Corporate Product Portfolio team on the strategy and implementation of initiatives, as well as provides comprehensive actionable feedback on all products
` Responsible for digital media sales training and motivational efforts and for championing product research and development to include strategic qualitative information that targets various market segments and retail categories to support digital media efforts and revenue generation.
` Responsible for promotion, pricing strategy and presentation development.
` Partner with research and marketing to ensure that all Digital Media information is current and accurate.
` Identifies strategies for increasing market share and product usage.
` Analyzes market trends and competitive initiatives.
` Continually tracks digital media metrics to ensure growth of the utilization of the full product set.
` Conducts continuous research on the latest industry trends, preliminary tests and consumer behavior analysis.
` Develops and implements marketing materials and campaigns in cooperation with marketing.
` Develops strong relationships with internal and external customers.
` Develops Digital Media sales materials to market appropriate services and opportunities to buyers of advertising at local, regional and national retail accounts and advertising agencies in support of Digital Media sales efforts.
` Generates, analyzes and interprets internal and external data to identity benefits for Digital Media; reviews and analyzes marketing and sales performance to determine the trends and performance of Digital Media; Assists in developing, implementing and monitoring Digital Media sales goals.
` Develop and implement tracking mechanisms to determine the Digital Media ROI and effectiveness of DM campaigns
` Ability to work evening and weekends based on department needs
` Other duties are assigned by the General Manager and General Sales Manager.
EDUCATION: Bachelors Degree in marketing, communications or similar field required. MBA strongly preferred.
EXPERIENCE: Four years minimum marketing or sales experience required with 2+ years Digital product experience required. Cable ad sales management experience preferred. Experience in development of marketing campaigns and business-to-business marketing. Strategic planning and analysis experience. Ability to thrive in a multi-tasking, fast-paced environment. Excellent written and oral communication skills.
COMPUTER SKILLS: Proficiency MS Office and Internet Browsers such as Internet Explorer required.
CERTIFICATES/LICENSES: Valid drivers license with a good driving history.
TRAVEL REQUIREMENTS: Travel required to and from all Cox locations
Cox Communications, Inc. and its subsidiaries are Equal Opportunity Employers. We have a tradition of encouraging a wide diversity of talents through a broad range of hiring practices. Please note those individuals submitting resumes online or by mailing a resume are not considered an applicant for employment until a signed employment application form is completed, usually at the time of interview.
For more information about Cox Communications and its subsidiaries, please click here
www.cox.com, www.coxmedia.com, www.coxbusiness.com.
Statement to ALL Third Party Agencies and Similar Organizations:
Cox Communications accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox Communications employees, or send to any Cox Communications facility. Cox Communications is not responsible for any fees or charges associated with unsolicited resumes.