Marketing Manager, Post-Acute Care (JO-1302-262) Nashville, Tennessee

This Marketing Manager, Post-Acute Care plays a lead role in the execution of marketing campaigns related specifically to our Post-Acute Care products and services.� This Marketing Manager (MM) will report directly to the Director of Marketing (DM).� Together, they will collaborate with Product Management, Sales and other to ensure the complete leveraging of all partner and HSTM assets.� �







The MM is expected to assist in developing and will manage and execute all marketing initiatives including but not limited to: email campaigns, digital initiatives, and webinars.� Additionally, management of all collateral materials and sales tools needed to support the Post-Acute Care product and partner initiatives. ��







A major responsibility of this role is the follow-up required upon completion of marketing initiatives.� Specifically, consistent assignment of leads that are sales-ready to the correct Account Manager is critical.� Additionally, it is expected that non-sales-ready leads will continue to be nurtured until they are able to move to the next level.� The MM is responsible for reporting results of marketing initiatives to the DM on a weekly basis.� Emphasis is placed on results-based marketing.





The MM needs to be a self-starter, comfortable working in a complex, evolving environment. Exceptional project management and organizational skills are a must.� The MM will be encouraged to provide feedback to make current processes more efficient.��











Responsibilities:



·������� Developing and executing marketing initiatives including email campaigns and webinars (including HealthStream Live Webinars) under the direction of the DM



·������� Working directly with Sales and Product Management to execute on-message and highly impactful, targeted campaigns



·������� Managing all collateral materials in support of Post-Acute Care marketing and sales efforts



·������� Reporting on campaign results and suggesting improvements that will allow for a more efficient campaign process



·������� Learning new web-based tools that are used on a daily basis, including Salesforce.com, Acton, WebEx, Hubspot, Cvent, and more











Qualifications:



This candidate must possess superior verbal and written communication skills. Additionally, strong computer skills and an understanding of the Web are critical. �Excellent organizational skills with a proven record of managing multiple projects simultaneously and an attention to detailed are required.� An energetic, mature self-starter who efficiently completes tasks in a fast-paced environment and is not afraid of leadership is the perfect candidate.� The ability to manage relationships internally and externally is expected. �A mandatory minimum of three years experience in marketing or related field required. Experience and/or knowledge of the Post-Acute Care market is preferred but not required.