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Marketing Executive

Marketing Executive (KATIE6197) Brighton, England

Salary: GBP28000 - GBP35000 per annum

 

Our client is looking for a Marketing Executive to join their busy team. This role has come about due to increasing workloads as the company develops

The main objective is to deliver the key objectives through Web Content and Email Marketing as well as traditional newsletters in order to increase revenues and ROI.

Main responsibilities:

Onsite Content which will include the writing and editing of service descriptions across a range of categories.

  • Ensure that all content across the website is accurate and, SEO friendly
  • Responsible for the management of the CRM database
  • Manage video content across the website and social media.
  • Produce creative email campaign content relevant to clients
  • Produce highly engaging blogs and articles.
  • Create SEO friendly posts to increase traffic to websites and align with the social media strategy.
  • Produce highly informative, concise and accurate product/category guides across the website-working with external authors on guest articles both on owned and external sites.
  • Produce engaging content to integrate with email marketing.
  • Create content for ad hoc projects necessary for marketing activities.
  • Develop content strategy and ideas for content marketing development in coordination with SEO goals both general and word specific.
  • Take full responsibility for the management of and maintenance of the video production for the company including writing scripts for the video content.
  • Organise social interviews with influencers and other highly engaging video content.
  • SEO-ensure correct keyword analysis is completed for all content created by both general and keyword specific.
  • Work with our PR/Marketing agency to deliver optimised content at all times.
  • Understand content analytics, monitoring and reporting key metrics to the senior management team.

Knowledge & Experience:

  • Experience of managing and implementing campaigns across the marketing mix
  • Experience and knowledge of both digital and traditional marketing mediums.
  • Basic HTML and ecommerce business

Skills:

  • Able to work independently and take responsibility for the execution of their work
  • Creative flair and passionate in contributing to the idea process
  • Ability to work to deadlines and set goals.
  • Analytical and driven to improving measurable results.
  • Understand and have a working knowledge of multimedia content.

If this sounds like a role for you, please apply on-line or call Nyomi at the Pier office.

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