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Marketing Executive

Marketing Executive (RL7429) Whitby, England

The Position:

Castle Business Support are recruiting for an experienced Marketing Executive to join our client based in the Whitby area. This is an exciting opportunity for an experienced Marketing Executive to join an established company with an amazing reputation.

  • Do you have excellent copy writing capabilities, with the ability to write engaging copy for the relevant audience?
  • Can you hit the ground running with fabulous new ideas, campaigns and strategies to then implement?
  • Have you got experience of working within an Manufacturing environment?
  • Are you resilient, confident and calm under pressure?
  • Are you able yo confidently prioritise whilst working at pace?

If so, we want to hear from you!

This role will actively support the Marketing Manager to deliver on marketing objectives to drive the business performance across all brands and channels. Manage the brand on all social media channels and assist in traditional PR media.

Your responsibilities will include:

  • Responsible for assisting in the creation, development and implementation of brand plans that support company strategy's
  • Assist in the development and implementation of marketing tools such as brochures, sales aids and trade marketing adverts.
  • Co-ordinate and publish internal newsletter and company intranet updates covering business-wide news
  • Scan the external environment for innovative ideas, displaying curiosity and bringing fresh thinking into the business
  • Organise product award submissions
  • Conduct ad-hoc research requirement
  • Brief & attend product photography sessions

Social Media responsibilities:

  • Develop an understanding of brand guidelines and target consumer segments to ensure a consistent delivery of the brand proposition on all social media touch points
  • Responsible in dealing with customer messages and comments on social media channels in a timely manner, ensuring company brand guidelines and tone of voice is adhered to
  • Liaise with QA department on complaints and ensure that commutations are followed through from the start of the complaint to a solution
  • Identify and plan opportunities for comms on social media platforms, keeping in mind target audience 
  • Research and review key trends in social media platforms and implement to grow online community
  • Support Marketing Manager to plan and implement annual focus areas for consumer communications on social media
  • Monitor and track performance of all social media and content activity

PR responsibilities:

  • Be the press point of contact, creating content which is engaging for buyers
  • Build and maintain relationships with media agencies/journalists/bloggers
  • Monitor industry trends to identify PR opportunities 
  • Understand and implement consumer PR media in the relevant channels if required
  • Monitor and track performance of all PR media activity
  • Assistance with crisis management work, as required

Requirements:

  • You MUST be a self-starter that challenges yourself and other
  • You MUST have an eye for creativity and be able to distinguish between great and poor
  • You MUST display a close attention to detail
  • You MUST be able to confidently prioritise whilst working at pace
  • You MUST be able to establish a clear, realistic focus on results
  • You MUST be self-aware, with the desire to identify & improve personal development areas
  • You MUST possess effective communication and reporting skills
  • IDEALLY you will be a recent graduate with a Marketing or Business degree who has an interest and passion in a career in marketing.

 

The Benefits:

  • Mon - Fri, 9am - 5.00pm
  • Excellent opportunity to become a key integral team member and drive the business forward
  • Full time, permanent position
  • Salary is negotiable depending on experience
  • Office based role, travel may be required from time-to-time

About us:

CASTLE has been established for 50 years providing expert recruitment solutions to the local and wider Yorkshire areas, we have offices in Scarborough and York with 18 specialised staff building trusted partnerships with their clients and candidates. We run a Refer a Friend scheme with shopping voucher rewards for you when they are placed in work – so please recommend a friend to us!

CONTACT: 

Alex Bowman on 01723 500643 or alex.bowman@castle-employment.co.uk

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