Academic Channel Manager (SCI00106) Waltham, Massachusetts

Reporting to the Sr. Channel Manager, the Academic Channel Manager develops and nurtures a strategic base of global resellers and  academic accounts that provide a unique competitive advantage for our books, ebooks, and solutions products.   The Academic Channel Marketing Manager identifies targets, cultivates relationships, and presents key features and benefits of our products to instructors, students and resellers. The Academic Channel Manager defines  strategy for each segment and a plan for servicing them. That strategy includes customer segment goals, account policy, product offering and messaging and sales & marketing programs for specific customer segments. Also responsible for delivering consistent, outstanding sales results and to ensuring that that the accounts/sales reps have the attention and resources needed to achieve sales targets.

Elsevier is the world's leading provider of scientific, technical and medical (STM) information, tools and resources. A global company based in Amsterdam, Elsevier partners with scientists, researchers, healthcare providers, educators and decision-makers in academic institutions, governments and corporations to help them find, evaluate and use information. Our breadth of content is unparalleled, spanning virtually every STM field in the world and includes such distinguished brands as Gray's Anatomy, The Lancet and Cell. Using innovative technology, we deliver our content through tools that help our customers be more productive and successful in their work. ScienceDirect delivers the worlds' leading journals electronically to over 11 million readers in 200 countries. And physicians in 95 percent of teaching hospitals rely on MD Consult to get critical information that can save lives. Elsevier employs over 7,000 people in more than 70 offices worldwide. We are an employer of choice, attracting and developing talented and creative people who thrive in a challenging and fast-paced environment. We offer an excellent compensation and benefits package as well as a real opportunity for career growth in a growing organization. Elsevier is an Equal Opportunity / Affirmative Action Employer.

 

Minimum 10 years marketing experience
• Demonstrable experience working with digital and new technologies (for example, apps, ebooks, mobile)
• A strong people manager with proven experience of managing a team of 3 or more
• Demonstrable experience with social media marketing and SEO and well versed in online marketing techniques
• Experience creating marketing plans for new products and delivering required results
• Ability to report on campaign results using ROI metrics
• A strong understanding and experience in: email marketing, direct mail, exhibitions, database marketing, print advertising for trade and non-trade publications, online advertising
• Proven ability to write benefit-driven copy for different target audiences
• Takes responsibility for resolving problems and ensuring outcomes
• Deals with conflict and pressure maturely and rationally
• Has an entrepreneurial attitude
• Learns and adapts as the media industry and business world changes
• Finds digital and technological advances exciting
• Dynamic and passionate about their work – a go getter
• Demonstrable creative flair and trusts own instincts
• Communicates oral and written ideas and information with clarity, assertiveness, consideration and sensitivity – good at getting the best from people at all levels
• Commercially savvy and able to identify new business opportunities
• Travel at least 20% of the time
 
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