Assistant Manager, Consumer Insights & Market Intelligence (ACDS-845672) Hong Kong Island, Hong Kong
Objective to hire this assistant manager is to provide key inputs to business strategies and action planning across Asia Pacific and Greater China regions. This manager will also liaise as and when necessary with Global Brand and Strategic Research Department to support regional implementation of global research projects, or knowledge sharing of regional/ local projects
Key Responsibilities:
Research Roadmap Development and Portfolio Management
- Work with business leaders to proactively identify research needs
- Support prioritization of incoming research requests based on strategic importance
- Track the mix of projects to ensure resource deployment are aligned to strategic priorities
- Monitor budget deployment, act as gatekeeper for research requests/ changes
- Act as gatekeeper for all researches concerning assigned division, ensuring integrity, efficiency and fostering leverage across all markets/businesses
Consumer Insights Co-creation
• Act as a thought partner to assigned division’s leadership to frame up business issues
• Recommend holistic consumer insights solutions including but not limited to the primary researches
• For strategic research projects, together with research vendor, facilitate interactive action planning sessions with business leaders to ensure practical application of consumer insights
• Connect past projects to develop 360-degree understanding of consumers
Research Project Management
• Leverage secondary market intelligence sources and CRM analysis to drive hypothesis building of any consumer insights studies
• Provide strong technical and sound understanding of market research models and methodologies and is updated with the latest market research tools
Requirement:
- Academic / Professional Qualifications
- Undergraduate degree in Business, Statistics or related discipline
- 8 years of solid experiences in market research, business intelligence, customer analysis and customer segmentation
- Experience ideally gained from an international research agency and/or Consumer products/Retail industries
- An ability to challenge, question and seek new and improved ways of working /utilizing data/information
- An ability to build and manage independently a broad portfolio of projects and analyses at self and at a divisional level
- Highly numerate with proven analytical skills combined with an ability to turn data/information into insights; insights into action
- Proven ability to impact and influence teams without formal authority