 Insight Modelling Analyst
Location: --Reading
Salary: GBP40000 - GBP40000 per annum
We are seeking Insight Modelling Analyst to work alongside the Marketing team based in our Reading office.
Job purpose:
•Builds, maintains, and rebuilds a suite of statistical models that underpin all contact targeting.
•Builds segmentation models that determine contact approach
•Analyses UK performance data to provide improved and actionable insight to product, proposition and business
Responsibilities:
•Provide ad hoc analysis of performance and marketing data in support of the UK GTM Management Team
•Design, build and delivery of product propensity models for both acquisition and xsell/upsell – for all existing products
•Design, build and delivery of risk models to determine customers most likely to cancel either all or part of their advertising
•Design, build an delivery of proposition models to determine which propositions work best with each customer group / segment
•Design , build and delivery of channel specific models to determine which products, with which proposition deliver the greatest conversion for each channel
•New build of models as new products and propositions become available and when existing models begin to degrade
•Tracking of model performance to determine ongoing suitability
•Ensure all models are scored correctly to the marketing database
•Communication of underlying model drivers to wider stakeholder community
Critical Skills:
•Planning and Organising
•Commercial Awareness
•Delivering Results
•Strategic Thinking
•Impact & Influence
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