Demand Generation Specialist (OMD - Intel BtoB/Cor) Chicago, Illinois

Demand Generation Specialist

  •                 Will work across all Intel lines of business
    •    Will report directly into associate directors leading each line of business
    •    Will also work with global and social media teams, but not report directly into them
  •           Will closely align and establish cadence with internal investment and strategic units to plan and implement campaigns

o   Will work with supervisors, strategists and assistant strategists on all lines of business to achieve campaign objectives and goals

  •           Will be responsible for working with analytics team to deliver reporting and insights both internally to strategy team and externally to clients
    •    Will work to create insight and POV presentations to be shared with individual lines of business and all lines
    •    Will provide input into planning recommendations on all lines of business
  •           Working knowledge / experience of the following:
    •    Direct marketing
    •    Affiliate marketing
    •    Programmatic buying
    •    Analytics
    •    Management tools and software
  •           Ability to create a management system for multiple strategies / mythologies is a plus
  •           Experience with both consumer and B2B clients is preferred
  •           Experience with tech and / or entertainment clients is preferred