Multimedia PR Manager (Technology) (PR 1) Toronto, Canada

Position: Multimedia PR Manager (Technology)
Location: Toronto

MUST HAVE experience in Public Relations in a Technology based company to qualify for this position.

The Senior Public Relations & Communications Manager will be responsible for the development and management of the public relations strategy, plan and day-to-day activities to aggressively promote the company brand across vertical sectors and geographies around the globe.

As a key member of the marketing team, the successful candidate will use formal, informal and social media channels to convey the company story and work to promote the brand, drive rapid awareness as well as demand generation through a variety of mediums targeted to select audiences as required around the globe.

Main Duties:
Develop and manage company's Public Relations strategy and associated plan as well as ensure the successful delivery of the plan to achieve stated business objectives
Create Social media plan and framework and enable members of the broader corporate team to carry out their responsibilities in a proactive and connected manner
Support the development of corporate level messaging for public facing engagements including presentations, seminars, webinars, and other
Investigate and make recommendations on new communication vehicles for conveying brand messaging and awareness building
Deliver tactical execution on all PR aspects of the business including the creation and management of news releases, case studies, success stories, client testimonials, presentations and other related items
Proactively engage, develop business relationships with, and secure opportunities in industry related and international media for editorials, features, and other coverage as appropriate
Deliver effective written communication with key media on press releases and related materials ; prepare and manage media engagements for management team
Research and prepare materials for management team regarding key developments in the market
Actively participate in the planning and execution of all branding and marketing initiatives
Manage external relationships with vendors as required
Track all media coverage as well as media production, approvals, placements, and billings
Create, manage and regularly report on metrics to measure all aspects of program effectiveness for Public Relations
Develop and manage annual budget for Public Relations
Other duties as assigned by the VP, Marketing

Work Experience and Qualifications:
Required Professional Skills
Minimum of 7-10 years' experience working in a public relations/communications group
Ability to create positive external relationships with a multitude of individuals/entities as well as with multiple levels internally with cross-functional stakeholders