Regional Sr Ass't Dir for Student Recruitment-501969 (req304) Richmond, Virginia

Regional Senior Assistant Director for Student Recruitment - 501969

Based in California, the Regional Senior Assistant Director for Student Recruitment manages, coordinates, and executes all student recruitment initiatives in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Washington, Utah, and Wyoming. A key member of the admission team, the Senior Assistant Director works closely with the Dean of Admission and the Admission Leadership Team in the planning, implementation, and assessment of Western enrollment goals, objectives, and initiatives. As the admission territory manager of all Western States, the Senior Assistant Director is responsible for student inquiries, applications, and matriculants in Western States. As an integral contributor to the Office of Admission as well as a member of the Admission Committee, the Senior Assistant Director is also charged with the application review, selection, and enrollment of an academically superior and diverse class each year. The Senior Assistant Director plans, implements, and evaluates major admission activities and programs, and represents the University to a wide and diverse audience to influence college choice decisions.

Prospect Management Responsibilities:
(Within an assigned region, the Senior Assistant Director performs these duties with autonomy and independence and models best practices for Admission Counselors and Assistant Directors.)

Research assigned regional geo-market using national and institutional data to determine the recruitment goals for Western States. Perform statistical analysis to project changes in application numbers and yield in market as it relates to student mobility, academic quality and diversity.

Establish short- and long-range prospect management goals and action plans for the Western region. Develop and implement strategies and tactics to identify and expand the potential numbers and types of top prospects in the region.

Determine those recruitment activities that are most effective for each market sector and develop a recruiting plan with justifications for recruitment activities selected; manage the regional travel budget for expenditures associated with recruitment activities.

Plan and implement admission activities related to recruitment and yield of prospective students, including planning all travel logistical arrangements and coordinating high school visits, regional receptions, alumni interview training, counselor workshops, and off-campus interviews. Evaluate and assess the effectiveness of admission activities for Western States.

Qualify prospects in the region who are most desirable to the University and who are also interested in Richmond. Cultivate and maintain a “directive counseling” relationship with these top prospects with the goal of influencing college choice and the final decision to enroll.

Interview and counsel students individually and in small groups to determine the students’ educational interests and needs and align those interests and needs with the features and strengths of the University.

With guidance from the Dean of Admission and Admission Leadership Team, design and implement a customized three-year recruitment plan for top prospects in the Western States.

Determine when to refer top prospects to academic or administrative offices for specialized information; track the follow-up of referrals through the Customer Relationship Management system (CRM).

Create and program queries, reports and documents in the CRM system to facilitate recruitment activities and assess the effectiveness of recruitment activities. Annually review, revise and develop year-end reports for regional prospect management, recruitment activities, and project responsibilities.

Assist the Off-Campus Programming Team in planning all aspects of off-campus programming, including programs that might be held outside the Western States. Examples may include counselor breakfasts and presidential speaking engagements. In addition, assist in the coordination of small-group travel. Examples of small-group travel include recruitment trips the University of Richmond takes with other post-secondary institutions.

General Recruitment and Admission Responsibilities:
Significantly contribute to admission planning sessions by infusing knowledge, data, perspectives, experiences, and opinions that will direct strategic decisions. As a result of planning sessions, direct the creation, implementation, and evaluation of new recruitment and admission initiatives that support off-campus programs.

Cultivate and sustain a “directive counseling” relationship with secondary school college counselors, independent counselors, and other professional organizations with the goal of encouraging top prospects to consider Richmond as a first choice. Sustain long-term productive contact with constituencies via email, correspondence and the telephone.

Review in a holistic manner the academic and personal qualifications of candidates and prepare the application for presentation to the Admission Committee or Richmond Scholars Committee. Serve as a member of the Admission Committee that determines decisions of admission, merit scholarship consideration, wait list, and deny; decisions are made independently or in cooperation with other colleagues in Admission Committee. Utilize a relational database to monitor admission data and decisions and to track and communicate applicant information to prospective students and families.

Serve as External Affairs Officer representing the University to a wide and diverse audience at college fairs, high schools, information sessions, and regional receptions in Western States. Initiate and develop new presentation concepts and ideas as appropriate for evolving audiences.

Knowledge, Skills and Ability:
A thorough  understanding of and appreciation for the selective, private college admission process, the strengths of an undergraduate liberal arts experience, and the value of inclusive diversity.

Demonstrated ability to lead and motivate a professional and/or a team of professionals.

Highly self-motivated and independent critical thinker and worker.

Advanced problem-solving capabilities, creativity, and strong work ethic.

Familiarity with software platforms such as relational database systems.

Demonstrated ability to effectively lead, train, and develop staff.

Demonstrated ability to prioritize and manage multiple tasks concurrently coupled with excellent organizational and delegation skills. 

Highest standards for accuracy.

The ability to handle highly confidential information.

Persuasive oral communication skills, including excellent public speaking skills; strong written and interpersonal communication skills.

Demonstrated ability to work collaboratively with various internal and external constituencies.

Extensive knowledge of Microsoft Office products.

Ability to reconcile budgets.

Possess a valid driver’s license.

Education and Experience:
A bachelor’s degree required; master’s degree preferred.

At least 5 years of professional experience working in college admission, including responsibilities for travel management and application review. Or, 5 years of professional experience in a work environment performing comparable responsibilities and assignments.

Experience with and understanding of integrated relational database systems is preferred.

Monday - Friday, 8:30am to 5pm, flexibility required.

Pay Grade 6
To see more detailed salary information please review the University of Richmond's Compensation Structure.

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If you are called in for an interview you will be required to bring a current copy of your DMV record. It must cover 3 years and meet the standards of the University's insurance carrier.

Located minutes from downtown Richmond, Virginia, the University of Richmond ( blends the intimacy of a small college with exceptional academic, research, and cultural opportunities usually found only at large institutions. Richmond offers a unique combination of undergraduate and graduate programs. Our School of Arts & Sciences anchors Richmond as a nationally ranked liberal arts university. A ranked business school, the nation’s first school of leadership studies, a highly respected law school, a nationally recognized international education program and the community-focused School of Professional and Continuing Studies build on that strong foundation and make this university something unique.

UR is committed to developing a diverse faculty, staff and student body, and to modeling an inclusive campus community which values the expression of differences in ways that promote excellence in teaching, learning, personal development and institutional success. In keeping with this commitment, our academic community welcomes candidates from diverse backgrounds and candidates who support diversity. EOE